2007 Printable Manual - Texas State Library and Archives ...

2007 Texas Reading Club Manual
interesting and successful programs so they can share the stories. Their stories may lead to
additional and unanticipated opportunities.
As part of your public relations efforts, put together a media kit. This does not have to be
elaborate but should include the following:
• Press releases
• Schedule of events
• Feature story about the Texas Reading Club
• Public service announcements for radio
• Publicity letters for newspapers, schools, and city officials
Press Releases
Press releases follow a standard format. For most media outlets, they do not need to be elaborate.
Most community newspaper editors want "just the facts." Press releases must, however, include
enough information to attract interest and sound newsworthy. What you write may encourage the
editor to assign a reporter to cover your program, in which case the reporter will call for more
details. In larger communities, the newspaper may only list the basic facts. Newspapers in small
communities often print the entire press release as a "news" story and may even print a
photograph, if one is included. Digital photos are often acceptable if they are of high enough
resolution to be useable. Review each newspaper’s policy about the required file format and
resolution. Follow these tips for successful press releases.
Space in newspapers is usually limited. Learn each media outlet’s deadlines and send the press
release on time or a little early. Generally, it’s first-come, first-served for available space unless
your press release attracts someone’s attention.
• Use simple sentences, straightforward language, and short paragraphs.
• Put the most important information first and include additional information further into
the press release to be used if space permits.
• Accuracy is important! Double-check spelling and grammar, the date and time of the
event, the address, and the phone number. Ask someone to proofread your press release.
• Submit regular press releases for individual programs throughout the summer. A single
press release for an entire series of programs may be overlooked or set aside by the target
audience.
• Print your press release on library letterhead.
• Double-space all releases that are submitted on paper.
• Limit the release to one page or less.
• Attach a Texas Reading Club flyer to your press release.
• Include contact information so the media will know how to reach you for more
information or to cover your program in more detail.
The first paragraph of a press release is the lead and it sets the stage for the message. Make your
point quickly and grab the readers’ attention!
The 2007 Texas Reading Club, “Sail Away With Books” provides opportunities
for children of all ages to enjoy reading. It begins on June 4, 2007 at the Bluebonnet
24