National TV Toolbox User Guide - Nielsen

Qualified program and time-period schedules for frequency-based metrics are now based on the number of
different content minutes viewed that pass the selected qualifier. This change ensures that these breaks in
linear viewing are not counted as additional frequencies of viewing when the fast-forward, rewind, and pause
functions are used during DVR playback using a DVR or VOD.
Note Frequency-based statistics include: Qualified GRP % / (000) and Frequency Distribution if selected.
Qualified Program & Time Period Reach & Frequency Schedules Calculations
Qualified reach and frequency is now based on distinct/unique minutes, and repeat viewing of the same
minutes does not count toward meeting the cume qualifier. Prior to this change, for data beginning February
2011, the data were based on "ANY" minutes, even if the same content minute was viewed six times. This
change ensures that these breaks in linear viewing are not counted as additional frequencies of viewing for a
telecast when calculated in NPOWER when the fast-forward, rewind, and pause functions are used during
DVR playback using a DVR or VOD.
This enhancement is also implemented on the R&F Duplication reports for the reach metrics.
Note This does not apply to reports using a one-minute qualifier.
New Apply Distinct Processing Option
When selected, this option processes Average Frequency and Average Minutes without duplicate viewing. By
selecting the "Apply Distinct Processing" option on the Statistics page, users who do programming research
are now able to analyze how many different episodes of a series a viewer watched. User Preferences now
provides the option to set this as the default reach and frequency methodology if desired.
Notes
• Advertisement schedules should always be evaluated with the default frequency methodology (without
the Apply Distinct Processing option selected), which counts any repeat viewing of commercial
minutes.
• Frequency-based statistics include: Qualified GRP % / (000) and Frequency Distribution if selected.
• Average minute-based statistics include: Spot GRP % / (000.)
Helpful Reach & Frequency Questions
Q1. How do I compare program and/or time-period data prior to February 2011 to current data?
A1. There are two options:
a) To report unique viewers only:
– Process the pre-February 2011 data using the AA Reach Type.
– Process the post-February 2011 data using the AA Reach Type with the "Apply Distinct
Processing" option selected for program or time-period schedules.
b) To report all viewing (duplicates):
– Process the pre-February 2011 data using the GAA Reach Type with the "Allow Non-Ordered
GAA" option selected.
– Process the post-February 2011 data using the AA Reach Type without the "Apply Distinct
Processing" option selected.
Q2. For current data, can I compare non-multiprocessed (duplicate) to multiprocessed data
(unique)?
A2. Yes, however, after creating the unifications and schedules you want to use, it requires two reports:
a) A R&F Report without the "Apply Distinct Processing" option selected. This report will include the
duplicate viewers in the Average Frequency/Average Minute metrics.
b) Then edit that report and select the "Apply Distinct Processing" option. This report will exclude all
duplicate viewing and will align to the old multiprocessed methodology. The Reach in each report
should be the same.
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National TV Toolbox User Guide