National TV Toolbox User Guide - Nielsen
National TV Toolbox User Guide - Nielsen
National TV Toolbox User Guide - Nielsen
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Market Section Market Break Description<br />
Cable Plus NHTI = Cable Plus<br />
ADS = No<br />
ADS = Yes<br />
Cable Plus = No<br />
Cable Plus = Yes<br />
NHTI Cable Plus = Yes<br />
Cable Plus with Pay = No<br />
Cable Plus with Pay = Yes<br />
NHTI Cable Plus with Pay = No<br />
NHTI Cable Plus with Pay = Yes<br />
DBS = No<br />
DBS = Un<br />
DBS = Yes<br />
MDS = No<br />
MDS = Un<br />
MDS = Yes<br />
Pay Cable =No<br />
Pay Cable =Un<br />
Pay Cable = Yes<br />
SMA<strong>TV</strong> = No<br />
SMA<strong>TV</strong> = Un<br />
Based on a household's ability to<br />
receive cable channels via a wire to<br />
the home from a cable headend<br />
located in the community or via any<br />
other alternate delivery source such<br />
as C-Band Satellite Dish, Direct<br />
Broadcast Satellite (DBS) <strong>TV</strong><br />
systems, Wireless Cable, and so<br />
forth.<br />
The technology included in alternate<br />
delivery sources are satellite (Cband),<br />
DBS (KU-band), SMA<strong>TV</strong><br />
(master antennae), and MDS<br />
(includes multi-channel multi-point<br />
and multi-point distribution service).<br />
Based on a household's ability to<br />
receive cable channels via a wire to<br />
the home from a cable headend<br />
located in the community or via any<br />
other alternate delivery source such<br />
as C-Band Satellite Dish, Direct<br />
Broadcast Satellite (DBS) <strong>TV</strong><br />
systems, Wireless Cable, and so<br />
forth.<br />
The household receives cable<br />
through a local cable headend (for<br />
example, the home is "wired" for<br />
cable) or via some other form of<br />
alternate delivery AND the<br />
household receives pay channels for<br />
which the cable supplier normally<br />
charges an extra premium, for<br />
example, HBO, Showtime, Cinemax,<br />
and so forth.<br />
Indicates the ability to receive direct<br />
broadcast satellite signals.<br />
Indicates the ability to receive MDS.<br />
An additional monthly charge paid<br />
by a cable subscriber for any<br />
number of program services above<br />
the basic cable service.<br />
Indicates the presence of a master<br />
antenna.<br />
<strong>National</strong> <strong>TV</strong> <strong>Toolbox</strong> Data • 3-44<br />
<strong>National</strong> <strong>TV</strong> <strong>Toolbox</strong> <strong>User</strong> <strong>Guide</strong>
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