National TV Toolbox User Guide - Nielsen

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NPOWER Frequently Asked Questions NPOWER frequently asked questions and answers are provided for reference purposes. General Q1. What are the operating hours for Nielsen NPOWER? A1. Monday-Friday 8 a.m.-12 a.m. Eastern time. Q2. What preferences can I set, and how can I set them? A2. Users can set preferences for the following: - E-mail Notifications: Yes or No - Open Folders: Yes or No - Display Custom PROJ: Yes or No - Exclude Sample Info: Yes or No - Calendar Service: NTI, NHI, NSS or BCST - Format Excel: Yes or No - CSV Output: Yes or No - Apply Distinct Processing: Yes or No Note From the National TV Toolbox home page menu, click Options, and then click Preferences. Q3. How can I see the contents of a folder? A3. Click the arrow to the left of a folder name to open the folder. Click the arrow again to close the folder. You can specify the default setting for folders to be open, if desired. Note From the National TV Toolbox home page menu, click Options, and then click Preferences. Q4. Where can I find a list of cable network feed patterns and programming hours? A4. For a complete list of feed patterns and programming hours for all reportable cable networks, please refer to the National Report Library by following the steps below. (These reports are updated quarterly.) 1. From the Nielsen Answers ® Portal menu bar, click Delivery. 2. From the menu panel on the left, click National Report Library. 3. From the National Report Library page, click the arrow to expand All Reports and also expand National Reference Data (RDN). 4. From the National Reference Data (RDN) list, click Cable Network Reference. 5. From the right pane, click Cable Network Reference. The File Download dialog box opens. 6. From the File Download dialog box, do one of the following: - Click Open to open the report. - Click Save to save the report to your PC. Q5. Why aren't all networks in the NAD report available? A5. NPOWER only includes networks that receive daily data. Q6. How are combos different from groups? A6. Combo - A combo is custom criteria composed of two or more individual selections. Combo names appear as rows on the output worksheets. The selections included in the combo do not appear The National TV Toolbox Workspace • 2-24 National TV Toolbox User Guide
individually, unless Retain Combo Parts was selected prior to creating the combo. Individual combo contents are included on the boilerplate. Group - A group is a named collection of criteria saved for later use. Selections are saved by group name on your NPOWER ID. Group names do not appear on reports; each individual criterion within the group appears on reports. Combos can be included as part of a group. Q7. How does the Cross command differ from the Combine command? A7. Cross - When you use the Cross command, combos are created automatically from within the Current Selections list. When you right-click the primary criteria and select Cross, each criteria in the list is crossed with the primary criteria. The resulting combos created are in an AND relationship. Note Use the Cross Selected command to cross only highlighted criteria. Combine - When you use the Combine command, you must manually highlight the criteria you want to combine for each combo, apply the Combine command, and then name each combo. The default relationship for combos is an OR relationship. Q8. How can I share my report specifications and report executions? A8. When saving or submitting report specifications, click the Shared? box on the Specification Definition page. To remove Report Specifications or Report Executions from the shared folder, open the report, click the Shared? box again to clear the selection, and then save once again. Q9. Can I share groups? A9. No. Your groups exist only on your ID; however, you can share a report that has the group created as a Current Selection, and then the secondary user can open the shared report and save its contents as groups on their own IDs. Q10. What do the error messages on the Specification Definition page mean? A10. This report name already exists. You cannot save a report with the same name as one that already exists. This is to avoid overwriting existing Report Specifications. Please rename and save again. This spec exceeds allotted processing time. A flexible algorithm is applied to all specs when submitted in order to approximate report run time and prevent very long processing and queue times. This error message appears if you have selected a combination of telecasts, MOPs, statistics, market breaks, demos, viewing sources, and custom coverage areas that exceed the formula. If you receive this message, please reduce the number of selections in your report specification and submit it again. This spec exceeds memory limitations. Prior to run time, all specs are reviewed to determine the number of internal rows of data that will be generated. Even though Excel allows for 64,000 rows of data, we have a memory limitation of 40,000 internal rows when processing reports. This limitation is typically reached when a user selects a large number of telecasts or MOPs to include in a report. If you receive this message, please cut back your report specs and submit again. Measurement Interval must match type of Unification. When creating a standard unification, the unification selected must match the measurement interval. For example, you cannot select monthly unification and then select a week for the measurement interval. The system failed to process your request at this time. The report specification has an invalid selection, or a value has been changed. Unification selection invalid. Pre-run unifications that have not been used in a report are rolled off from the report executions. If you receive this message, open the unification specification and submit it again. National TV Toolbox User Guide The National TV Toolbox Workspace • 2-25
Page 1 and 2: National TV Toolbox User Guide Rele
Page 3 and 4: Contents Chapter 1: About National
Page 5 and 6: Chapter 9: Working with Schedules .
Page 7 and 8: Chapter 1 About National TV Toolbox
Page 9 and 10: Program Details Page Content Durati
Page 11 and 12: Q3. Why were the Reach & Frequency
Page 13 and 14: Chapter 2 The National TV Toolbox W
Page 15 and 16: Page Element Description selected,
Page 17 and 18: About Report Types The report types
Page 19 and 20: How can I learn more about NPOWER?
Page 21 and 22: • Combo schedules are created in
Page 23: • Should my network air a 30-minu
Page 27 and 28: Q18. Why are NPOWER's AA projection
Page 29 and 30: Q11. On the Playback Period and Med
Page 31 and 32: GAA Basis: 40 of 40 Program Minutes
Page 33 and 34: Q2. When I go to run a segmentation
Page 35 and 36: Nielsen MarketBreaks Reports Nielse
Page 37 and 38: Q9. How can I see the contents of a
Page 39 and 40: Q24. Where will "Time Period Only"
Page 41 and 42: Chapter 3 National TV Toolbox Data
Page 43 and 44: Market Break Descriptions The gener
Page 45 and 46: Market Section Market Break Descrip
Page 63 and 64: Demographic Descriptions The table
Page 65 and 66: Optional Person Characteristics Val
Page 67 and 68: Additional Subscriptions The follow
Page 69 and 70: Chapter 4 Report Specifications Ove
Page 71 and 72: Creating a Specification A specific
Page 73 and 74: Sharing a Specification The Specifi
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Deleting a Specification To keep yo
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Chapter 5 Criteria Selection Pages
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Selection Tab Description create cu
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Selection Tab Schedules Schedule Pa
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About Criteria Selection Pages When
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Functions Available on Criteria Sel
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Criteria Selection Toolbar The crit
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Operator Icon Description When the
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• Read the criteria from the top
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A new () folder is created with a c
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Chapter 6 Groups and Combos Groups
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If the same report request uses a c
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Creating a Group Use the group feat
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Creating a Combo with Combine You c
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Creating a Combo with Cross You can
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Chapter 7 Criteria Selection Page D
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Builder Jobs Page For Trend Ratings
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Viewing Type Page Time-shifted view
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Playback Period Description was tel
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Page Element Interactive Calendars
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Page Element Description • Broadc
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Unification Current Selections Desc
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Websites Page With an additional su
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Page Element Day Of Week Date Stand
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Page Element Description Note The d
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Tab Label Description Current Selec
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Tab Label Description GAA Gapped Lo
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Segmentation Page The Segmentation
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Section Segmentation Type Options D
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Schedule Pairs Page For R&F Duplica
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Statistic Description Note Effectiv
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Statistic Description • Include D
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Statistic Sum Combo Viewing Sources
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Frequency Distribution Page Frequen
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Segment Report Type Description Hal
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Program Details Page You can choose
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Column Label Description Station co
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Dayparts Page The Dayparts page is
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About Demographics Demographics are
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Optional Person Characteristics - P
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About Market Breaks Household chara
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Custom Coverage Areas Page A custom
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Format Page The Format page provide
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Chapter 8 Reach & Frequency Schedul
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are now able to analyze how many di
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Creating Reach & Frequency Reports
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Tip Unification can be set up as a
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About Schedules Prior to creating R
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Chapter 9 Working with Schedules A
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Viewing or Editing a Schedule Niels
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Deleting a Schedule Execution You d
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Deactivating a Single Schedule with
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Chapter 10 Segmentation Analyses Th
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Using Segmentations in Other Report
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Suggested Parameters About NTile Se
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Chapter 11 Working with Reports Aft
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Viewing a Report You can view a rep
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Chapter 12 Cross Platform Reporting
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About Nielsen Cross-Platform Servic
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Beginning with January 2008 data, C
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2. Home/Work duplication For RDD//O
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Reach and Frequency There are vario
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Chapter 13 Reference The reference
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Daily Scaled Installed Counts Insta
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Proportionate Equivalent Sample Siz
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Glossary AD Alternate Delivery Sour
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CVG UE (000) Coverage Area UE The s
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Frequency Distribution The number o
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MarketView Nielsen Online's Website
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NSS ® Nielsen Syndication Service
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• 1 = Long Term Program Name The
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Share of viewing is used to examine
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VOD Video on Demand This is a progr
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Index A AA ........................
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duplication .......................
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