National TV Toolbox User Guide - Nielsen

Creating a Nested Boolean Expression .................................................................92
Chapter 6: Groups and Combos ..........................................95
About Groups and Combos ...................................................................................96
Working with Groups .............................................................................................98
Creating a Group ...................................................................................................99
Creating Groups from Shared Reports ................................................................100
Creating a Combo with Combine .........................................................................101
About Cross and Cross Selected ........................................................................102
Creating a Combo with Cross ..............................................................................103
Creating a Combo with Cross Selected ...............................................................104
Chapter 7: Criteria Selection Page Descriptions ..............105
Sample Page .......................................................................................................106
Builder Jobs Page ...............................................................................................107
Filter Page ...........................................................................................................108
Viewing Type Page ..............................................................................................109
Playback Period and Media Source Page ...........................................................110
Measurement Interval Page ................................................................................112
Unification Page ..................................................................................................116
Unified Sample Page ...........................................................................................118
Websites Page ....................................................................................................119
Schedule Page ....................................................................................................120
Advertisements Page ..........................................................................................124
Programs Page ....................................................................................................126
Segmentation Page .............................................................................................129
Schedules Page ..................................................................................................132
Schedule Pairs Page ...........................................................................................133
Statistics Page .....................................................................................................134
Feed Pattern Page ..............................................................................................140
Frequency Distribution Page ...............................................................................141
Report Segment Page .........................................................................................142
Program Details Page .........................................................................................145
Internet Source Page ...........................................................................................148
Dayparts Page .....................................................................................................149
Viewing Source Page ..........................................................................................150
About Demographics ...........................................................................................151
Demographics Page ............................................................................................152
Co-View Pairs Page ............................................................................................154
About Market Breaks ...........................................................................................155
Market Breaks Page ............................................................................................156
Custom Coverage Areas Page ............................................................................157
Ranking Page ......................................................................................................158
Format Page ........................................................................................................159
Chapter 8: Reach & Frequency Schedules and Reports . 161
About R&F Reports .............................................................................................162
About R&F Duplication Reports ...........................................................................164
Creating Reach & Frequency Reports .................................................................165
About Unification .................................................................................................166
Creating a Unified Sample ...................................................................................168
About Schedules .................................................................................................169
R & F Schedule Definition Page ..........................................................................170
Contents • iv
National TV Toolbox User Guide