- Page 1 and 2: National TV Toolbox User Guide Rele
- Page 3 and 4: Contents Chapter 1: About National
- Page 5: Chapter 9: Working with Schedules .
- Page 9 and 10: Program Details Page Content Durati
- Page 11 and 12: Q3. Why were the Reach & Frequency
- Page 13 and 14: Chapter 2 The National TV Toolbox W
- Page 15 and 16: Page Element Description selected,
- Page 17 and 18: About Report Types The report types
- Page 19 and 20: How can I learn more about NPOWER?
- Page 21 and 22: • Combo schedules are created in
- Page 23 and 24: • Should my network air a 30-minu
- Page 25 and 26: individually, unless Retain Combo P
- Page 27 and 28: Q18. Why are NPOWER's AA projection
- Page 29 and 30: Q11. On the Playback Period and Med
- Page 31 and 32: GAA Basis: 40 of 40 Program Minutes
- Page 33 and 34: Q2. When I go to run a segmentation
- Page 35 and 36: Nielsen MarketBreaks Reports Nielse
- Page 37 and 38: Q9. How can I see the contents of a
- Page 39 and 40: Q24. Where will "Time Period Only"
- Page 41 and 42: Chapter 3 National TV Toolbox Data
- Page 43 and 44: Market Break Descriptions The gener
- Page 45 and 46: Market Section Market Break Descrip
- Page 47 and 48: Market Section Market Break Descrip
- Page 49 and 50: Market Section Market Break Descrip
- Page 51 and 52: Market Section Market Break Descrip
- Page 53 and 54: Market Section Market Break Descrip
- Page 55 and 56: Market Section Market Break Descrip
- Page 57 and 58:
Market Section Market Break Descrip
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Market Section Market Break Descrip
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Market Section Market Break Descrip
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Demographic Descriptions The table
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Optional Person Characteristics Val
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Additional Subscriptions The follow
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Chapter 4 Report Specifications Ove
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Creating a Specification A specific
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Sharing a Specification The Specifi
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Deleting a Specification To keep yo
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Chapter 5 Criteria Selection Pages
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Selection Tab Description create cu
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Selection Tab Schedules Schedule Pa
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About Criteria Selection Pages When
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Functions Available on Criteria Sel
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Criteria Selection Toolbar The crit
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Operator Icon Description When the
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• Read the criteria from the top
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A new () folder is created with a c
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Chapter 6 Groups and Combos Groups
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If the same report request uses a c
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Creating a Group Use the group feat
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Creating a Combo with Combine You c
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Creating a Combo with Cross You can
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Chapter 7 Criteria Selection Page D
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Builder Jobs Page For Trend Ratings
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Viewing Type Page Time-shifted view
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Playback Period Description was tel
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Page Element Interactive Calendars
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Page Element Description • Broadc
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Unification Current Selections Desc
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Websites Page With an additional su
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Page Element Day Of Week Date Stand
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Page Element Description Note The d
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Tab Label Description Current Selec
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Tab Label Description GAA Gapped Lo
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Segmentation Page The Segmentation
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Section Segmentation Type Options D
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Schedule Pairs Page For R&F Duplica
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Statistic Description Note Effectiv
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Statistic Description • Include D
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Statistic Sum Combo Viewing Sources
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Frequency Distribution Page Frequen
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Segment Report Type Description Hal
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Program Details Page You can choose
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Column Label Description Station co
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Dayparts Page The Dayparts page is
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About Demographics Demographics are
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Optional Person Characteristics - P
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About Market Breaks Household chara
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Custom Coverage Areas Page A custom
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Format Page The Format page provide
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Chapter 8 Reach & Frequency Schedul
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are now able to analyze how many di
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Creating Reach & Frequency Reports
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Tip Unification can be set up as a
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About Schedules Prior to creating R
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Chapter 9 Working with Schedules A
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Viewing or Editing a Schedule Niels
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Deleting a Schedule Execution You d
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Deactivating a Single Schedule with
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Chapter 10 Segmentation Analyses Th
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Using Segmentations in Other Report
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Suggested Parameters About NTile Se
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Chapter 11 Working with Reports Aft
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Viewing a Report You can view a rep
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Chapter 12 Cross Platform Reporting
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About Nielsen Cross-Platform Servic
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Beginning with January 2008 data, C
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2. Home/Work duplication For RDD//O
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Reach and Frequency There are vario
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Chapter 13 Reference The reference
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Daily Scaled Installed Counts Insta
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Proportionate Equivalent Sample Siz
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Glossary AD Alternate Delivery Sour
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CVG UE (000) Coverage Area UE The s
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Frequency Distribution The number o
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MarketView Nielsen Online's Website
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NSS ® Nielsen Syndication Service
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• 1 = Long Term Program Name The
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Share of viewing is used to examine
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VOD Video on Demand This is a progr
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Index A AA ........................
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duplication .......................