National TV Toolbox User Guide - Nielsen
National TV Toolbox User Guide - Nielsen
National TV Toolbox User Guide - Nielsen
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NPOWER<br />
This section provides NPOWER overview and reference information.<br />
About <strong>Nielsen</strong> NPOWER<br />
NPOWER, The <strong>Nielsen</strong> Company’s national custom analysis system, is a powerful tool that offers an<br />
unparalleled ability to focus on very specific audience characteristics and opens opportunities for detailed<br />
analysis of national television media.<br />
NPOWER ® employs a respondent-level data warehouse that subscribers access through a browser-based<br />
interface.<br />
Audience estimates can be generated, not only for all standard demographics and market breaks, but also for<br />
expanded audience characteristics that cannot be accessed anywhere else.<br />
NPOWER Key Features<br />
• Accesses respondent-level data for the <strong>National</strong> People Meter (<strong>National</strong>) sample, the <strong>National</strong><br />
Hispanic People Meter (NHPM - Pre September 2007) sample, Cross-Platform Homes (beginning<br />
December 2009), and the <strong>National</strong> People Meter Hispanic (Hispanic) sample through browser-based<br />
custom analysis applications.<br />
• Enhanced usability.<br />
• Fast and consistent processing time.<br />
• Boolean logic (AND, OR, NOT logic) available for market breaks, custom coverage areas, and viewing<br />
sources.<br />
• Ability to average across larger measurement intervals.<br />
• <strong>National</strong> commercial rating averages and indices to the program average.<br />
• View report results in Microsoft Excel format.<br />
NPOWER provides the following report types:<br />
• Ratings Analysis<br />
• Reach & Frequency<br />
• Segmentation<br />
• Source & Destination<br />
• Universe Estimate<br />
• Co-Viewing<br />
• Length of Tune<br />
• PowerPlay<br />
Additional subscriptions available are:<br />
• <strong>Nielsen</strong> PRIZM<br />
• Multiple <strong>Nielsen</strong> Data Fusions<br />
• <strong>Nielsen</strong> Cross-Platform Homes Internet Reporting<br />
• Simmons BehaviorGraphics <br />
• <strong>Nielsen</strong> Principal MovieGoer<br />
Software Upgrades<br />
Because NPOWER is a browser-based application, the software resides on the <strong>Nielsen</strong> server. Software<br />
updates are rolled out on predefined dates without requiring any action on your part.<br />
The <strong>National</strong> <strong>TV</strong> <strong>Toolbox</strong> Workspace • 2-18<br />
<strong>National</strong> <strong>TV</strong> <strong>Toolbox</strong> <strong>User</strong> <strong>Guide</strong>
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