National TV Toolbox User Guide - Nielsen

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Market Breaks Frequently Asked Questions Market Breaks frequently asked questions and answers are provided for reference purposes. General Q1. What are the operating hours for MarketBreaks? A1. Monday-Friday 8 a.m.-12 a.m. Eastern time. Q2. When is MarketBreaks data released? A2. MarketBreaks data is released next next day at 8 a.m. ET. For example, Monday data is delivered on Wednesday at 8 a.m. ET. Q3. What preferences can I set, and how can I set them? A3. The following preferences can be set from the Option menu on the National TV Toolbox home page: - E-mail Notifications: Yes or No - Open Folders: Yes or No - Display Custom PROJ: Yes or No - Exclude Sample Info: Yes or No - Calendar Service: NTI, NHI, NSS or BCST - Format Excel: Yes or No - CSV Output: Yes or No - Apply Distinct Processing: Yes or No Q4. What types of reports are available in MarketBreaks? A4. The following reports are available in MarketBreaks: - Ratings Analysis - Trend Ratings Analysis - Universe Estimates Q5. Where will my job specifications and output reside? A5. Report specifications and output are listed on the "Job Specifications" and "Jobs" tabs of the home page, respectively. Q6. How do I determine the status of my submitted jobs? A6. The "Jobs" tab on the Home page lists all submitted requests and provides the following details: - Report Name - user defined - Status - the status of your submitted job (See online Help for status definitions) - Submitted - date/time job was submitted - Completed - date/time job was completed - Report Output - Excel or Zip formats Q7. Why aren't all my statistics available in the Builder job? A7. The builder job only contains a subset of the statistics you can report on. When you are running a Trend Analysis report, additional statistics will be available to report on. Q8. Do I need to wait for the entire measurement interval within my Trend Builder to complete prior to analyzing? A8. No. You can begin to analyze data within your Trend Builder while the Builder report is running. The National TV Toolbox Workspace • 2-36 National TV Toolbox User Guide
Q9. How can I see the contents of a folder? A9. Click the arrow to the left of a folder name to open the folder. Click the arrow again to close the folder. You can specify the default setting for folders to be open, if desired. Note From the home page menu, click Options, and then click Preferences. Q10. How does the Cross command differ from the Combine command? A10. Cross - When you use the Cross command, combos are created automatically from within the Current Selections list. When you right-click the primary criteria and select Cross, each criteria in the list is crossed with the primary criteria. The resulting combos created are in an AND relationship. Note Use the Cross Selected command to cross only highlighted criteria. Combine - When you use the Combine command, you must manually highlight the criteria you want to combine for each combo, apply the Combine command, and then name each combo. The default relationship for combos is an OR relationship. Q11. How can I share my report specifications and report executions? A11. When saving or submitting report specifications, click the Shared? box on the Specification Definition page. To remove Report Specifications or Report Executions from the shared folder, open the report, click the Shared? box again to clear the selection, and then save once again. Q12. Can I share groups? A12. No. Your groups exist only on your ID; however, you can share a report you created, allowing other NPOWER users within your business entity to open your report and save its contents as groups on their own IDs. Q13. What do the error messages on the Specification Definition page mean? A13. This report name already exists. You cannot save a report with the same name as one that already exists. This is to avoid overwriting existing Report Specifications. Please rename and save again. This spec exceeds allotted processing time. A flexible algorithm is applied to all specs when submitted in order to approximate report run time and prevent very long processing and queue times. This error message appears if you have selected a combination of telecasts, MOPs, statistics, market breaks, demos, viewing sources, and custom coverage areas that exceed the formula. If you receive this message, please reduce the number of selections in your report specification and submit it again. This spec exceeds memory limitations. Prior to run time, all specs are reviewed to determine the number of internal rows of data that will be generated. Even though Excel allows for 64,000 rows of data, we have a memory limitation of 20,000 internal rows when processing reports. This limitation is typically reached when a user selects a large number of telecasts or MOPs to include in a report. If you receive this message, please cut back your report specs and submit again. The system failed to process your request at this time. The report specification has an invalid selection, or a value has been changed. This spec exceeds the allocations limit. This error message appears if the report results exceed a pre-determined allocation limit. If you receive this message, please reduce the number of selections in your report specification and submit again. This spec exceeds the schedule limit. National TV Toolbox User Guide The National TV Toolbox Workspace • 2-37
Page 1 and 2: National TV Toolbox User Guide Rele
Page 3 and 4: Contents Chapter 1: About National
Page 5 and 6: Chapter 9: Working with Schedules .
Page 7 and 8: Chapter 1 About National TV Toolbox
Page 9 and 10: Program Details Page Content Durati
Page 11 and 12: Q3. Why were the Reach & Frequency
Page 13 and 14: Chapter 2 The National TV Toolbox W
Page 15 and 16: Page Element Description selected,
Page 17 and 18: About Report Types The report types
Page 19 and 20: How can I learn more about NPOWER?
Page 21 and 22: • Combo schedules are created in
Page 23 and 24: • Should my network air a 30-minu
Page 25 and 26: individually, unless Retain Combo P
Page 27 and 28: Q18. Why are NPOWER's AA projection
Page 29 and 30: Q11. On the Playback Period and Med
Page 31 and 32: GAA Basis: 40 of 40 Program Minutes
Page 33 and 34: Q2. When I go to run a segmentation
Page 35: Nielsen MarketBreaks Reports Nielse
Page 39 and 40: Q24. Where will "Time Period Only"
Page 41 and 42: Chapter 3 National TV Toolbox Data
Page 43 and 44: Market Break Descriptions The gener
Page 45 and 46: Market Section Market Break Descrip
Page 63 and 64: Demographic Descriptions The table
Page 65 and 66: Optional Person Characteristics Val
Page 67 and 68: Additional Subscriptions The follow
Page 69 and 70: Chapter 4 Report Specifications Ove
Page 71 and 72: Creating a Specification A specific
Page 73 and 74: Sharing a Specification The Specifi
Page 75 and 76: Deleting a Specification To keep yo
Page 77 and 78: Chapter 5 Criteria Selection Pages
Page 79 and 80: Selection Tab Description create cu
Page 81 and 82: Selection Tab Schedules Schedule Pa
Page 83 and 84: About Criteria Selection Pages When
Page 85 and 86: Functions Available on Criteria Sel
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Criteria Selection Toolbar The crit
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Operator Icon Description When the
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• Read the criteria from the top
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A new () folder is created with a c
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Chapter 6 Groups and Combos Groups
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If the same report request uses a c
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Creating a Group Use the group feat
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Creating a Combo with Combine You c
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Creating a Combo with Cross You can
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Chapter 7 Criteria Selection Page D
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Builder Jobs Page For Trend Ratings
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Viewing Type Page Time-shifted view
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Playback Period Description was tel
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Page Element Interactive Calendars
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Page Element Description • Broadc
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Unification Current Selections Desc
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Websites Page With an additional su
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Page Element Day Of Week Date Stand
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Page Element Description Note The d
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Tab Label Description Current Selec
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Tab Label Description GAA Gapped Lo
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Segmentation Page The Segmentation
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Section Segmentation Type Options D
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Schedule Pairs Page For R&F Duplica
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Statistic Description Note Effectiv
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Statistic Description • Include D
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Statistic Sum Combo Viewing Sources
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Frequency Distribution Page Frequen
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Segment Report Type Description Hal
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Program Details Page You can choose
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Column Label Description Station co
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Dayparts Page The Dayparts page is
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About Demographics Demographics are
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Optional Person Characteristics - P
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About Market Breaks Household chara
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Custom Coverage Areas Page A custom
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Format Page The Format page provide
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Chapter 8 Reach & Frequency Schedul
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are now able to analyze how many di
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Creating Reach & Frequency Reports
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Tip Unification can be set up as a
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About Schedules Prior to creating R
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Chapter 9 Working with Schedules A
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Viewing or Editing a Schedule Niels
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Deleting a Schedule Execution You d
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Deactivating a Single Schedule with
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Chapter 10 Segmentation Analyses Th
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Using Segmentations in Other Report
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Suggested Parameters About NTile Se
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Chapter 11 Working with Reports Aft
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Viewing a Report You can view a rep
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Chapter 12 Cross Platform Reporting
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About Nielsen Cross-Platform Servic
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Beginning with January 2008 data, C
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2. Home/Work duplication For RDD//O
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Reach and Frequency There are vario
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Chapter 13 Reference The reference
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Daily Scaled Installed Counts Insta
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Proportionate Equivalent Sample Siz
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Glossary AD Alternate Delivery Sour
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CVG UE (000) Coverage Area UE The s
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Frequency Distribution The number o
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MarketView Nielsen Online's Website
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NSS ® Nielsen Syndication Service
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• 1 = Long Term Program Name The
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Share of viewing is used to examine
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VOD Video on Demand This is a progr
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Index A AA ........................
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duplication .......................
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National TV Toolbox User Guide - Nielsen

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