National TV Toolbox User Guide - Nielsen

SSG
This section provides SSG overview information.
About SSG
Sample Statistic Generator (SSG) is a web-based application offered by The Nielsen Company that provides
clients the ability to generate universe estimate and sample statistic information based on user-defined
criteria.
Using SSG, you can retrieve information at various levels: total sample, cable coverage area, market break,
household, and demographics.
The September 1, 2003 weighting implementation of both the National and Hispanic samples introduced the
following additional standard error statistics: Proportionate Equivalent Sample Size (PESS) and Weighting
Effect on Standard Error (WESE).
Due to the increase in geographical representation recognized by the integration of full local people meter
markets into the National sample, new sample statistics are available with data effective January 26, 2004.
These sample statistics, scaled install and scaled intab counts, only apply to the National sample.
Notes
• SSG data is currently available from August 26, 2002 forward.
• Reports with no activity remain on the server 30 days for downloading.
• As of September 2007, PESS and WESE are available for the Hispanic sample or sub sample.
The National TV Toolbox Workspace • 2-40
National TV Toolbox User Guide