National TV Toolbox User Guide - Nielsen

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Document: National TV Toolbox User Guide Document Version: 5.3 Revised: 04/26/2012 Trademark Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Galaxy, MarketBreaks, Monitor-Plus, NPOWER, NSI, NSS, and PowerPlay are trademarks or registered trademarks of The Nielsen Company (US), LLC. Microsoft, Excel, Internet Explorer, and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and other countries. Other company names and/or product/service names are trademarks or registered trademarks of their respective companies. This documentation contains proprietary information of The Nielsen Company. Publication, disclosure, copying, or distribution of this document or any of its contents is prohibited, unless consent has been obtained from The Nielsen Company. Disclaimer Some of the data in this document is for illustrative purposes only and may not contain or reflect the actual data and/or information provided by Nielsen to its clients. Copyright Copyright © 2005 - 2012 The Nielsen Company. All rights reserved.
Contents Chapter 1: About National TV Toolbox ..................................7 What's New? ...........................................................................................................8 System Requirements ...........................................................................................12 Setting Screen Resolution ..........................................................................12 Chapter 2: The National TV Toolbox Workspace ................13 The National TV Toolbox Home Page ...................................................................14 About Report Types ...............................................................................................17 NPOWER ..............................................................................................................18 About Nielsen NPOWER ............................................................................18 Nielsen NPOWER Reports ....................................................................................20 About Co-Viewing Reports .........................................................................22 About Length of Tune Reports ....................................................................22 NPOWER Frequently Asked Questions ................................................................24 MarketBreaks ........................................................................................................34 About Nielsen MarketBreaks ......................................................................34 Nielsen MarketBreaks Reports ..............................................................................35 Market Breaks Frequently Asked Questions .........................................................36 SSG .......................................................................................................................40 About SSG ..................................................................................................40 Chapter 3: National TV Toolbox Data ..................................41 Displaying Data Availability ...................................................................................42 Market Break Descriptions ....................................................................................43 Demographic Descriptions ....................................................................................63 About Universe Estimates .....................................................................................66 Additional Subscriptions ........................................................................................67 Additional Demographic Subscriptions .......................................................67 Additional Market Breaks Subscriptions .....................................................67 Chapter 4: Report Specifications Overview .......................69 About the Specification Definition Page ................................................................70 Creating a Specification .........................................................................................71 Viewing or Editing a Report Specification ..............................................................72 Sharing a Specification ..........................................................................................73 Unsharing a Specification ......................................................................................74 Deleting a Specification .........................................................................................75 Chapter 5: Criteria Selection Pages .....................................77 Selection Tabs .......................................................................................................78 About Criteria Selection Pages ..............................................................................83 Functions Available on Criteria Selection Pages ...................................................85 Criteria Selection Toolbar ......................................................................................87 About Boolean Logic .............................................................................................88 Using Boolean Operators ......................................................................................90 National TV Toolbox User Guide Contents • iii
Page 1: National TV Toolbox User Guide Rele
Page 5 and 6: Chapter 9: Working with Schedules .
Page 7 and 8: Chapter 1 About National TV Toolbox
Page 9 and 10: Program Details Page Content Durati
Page 11 and 12: Q3. Why were the Reach & Frequency
Page 13 and 14: Chapter 2 The National TV Toolbox W
Page 15 and 16: Page Element Description selected,
Page 17 and 18: About Report Types The report types
Page 19 and 20: How can I learn more about NPOWER?
Page 21 and 22: • Combo schedules are created in
Page 23 and 24: • Should my network air a 30-minu
Page 25 and 26: individually, unless Retain Combo P
Page 27 and 28: Q18. Why are NPOWER's AA projection
Page 29 and 30: Q11. On the Playback Period and Med
Page 31 and 32: GAA Basis: 40 of 40 Program Minutes
Page 33 and 34: Q2. When I go to run a segmentation
Page 35 and 36: Nielsen MarketBreaks Reports Nielse
Page 37 and 38: Q9. How can I see the contents of a
Page 39 and 40: Q24. Where will "Time Period Only"
Page 41 and 42: Chapter 3 National TV Toolbox Data
Page 43 and 44: Market Break Descriptions The gener
Page 45 and 46: Market Section Market Break Descrip
Page 53 and 54:
Market Section Market Break Descrip
Page 55 and 56:
Page 57 and 58:
Page 59 and 60:
Page 61 and 62:
Page 63 and 64:
Demographic Descriptions The table
Page 65 and 66:
Optional Person Characteristics Val
Page 67 and 68:
Additional Subscriptions The follow
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Chapter 4 Report Specifications Ove
Page 71 and 72:
Creating a Specification A specific
Page 73 and 74:
Sharing a Specification The Specifi
Page 75 and 76:
Deleting a Specification To keep yo
Page 77 and 78:
Chapter 5 Criteria Selection Pages
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Selection Tab Description create cu
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Selection Tab Schedules Schedule Pa
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About Criteria Selection Pages When
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Functions Available on Criteria Sel
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Criteria Selection Toolbar The crit
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Operator Icon Description When the
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• Read the criteria from the top
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A new () folder is created with a c
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Chapter 6 Groups and Combos Groups
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If the same report request uses a c
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Creating a Group Use the group feat
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Creating a Combo with Combine You c
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Creating a Combo with Cross You can
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Chapter 7 Criteria Selection Page D
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Builder Jobs Page For Trend Ratings
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Viewing Type Page Time-shifted view
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Playback Period Description was tel
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Page Element Interactive Calendars
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Page Element Description • Broadc
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Unification Current Selections Desc
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Websites Page With an additional su
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Page Element Day Of Week Date Stand
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Page Element Description Note The d
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Tab Label Description Current Selec
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Tab Label Description GAA Gapped Lo
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Segmentation Page The Segmentation
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Section Segmentation Type Options D
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Schedule Pairs Page For R&F Duplica
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Statistic Description Note Effectiv
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Statistic Description • Include D
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Statistic Sum Combo Viewing Sources
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Frequency Distribution Page Frequen
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Segment Report Type Description Hal
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Program Details Page You can choose
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Column Label Description Station co
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Dayparts Page The Dayparts page is
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About Demographics Demographics are
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Optional Person Characteristics - P
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About Market Breaks Household chara
Page 157 and 158:
Custom Coverage Areas Page A custom
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Format Page The Format page provide
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Chapter 8 Reach & Frequency Schedul
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are now able to analyze how many di
Page 165 and 166:
Creating Reach & Frequency Reports
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Tip Unification can be set up as a
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About Schedules Prior to creating R
Page 171 and 172:
Chapter 9 Working with Schedules A
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Viewing or Editing a Schedule Niels
Page 175 and 176:
Deleting a Schedule Execution You d
Page 177 and 178:
Deactivating a Single Schedule with
Page 179 and 180:
Chapter 10 Segmentation Analyses Th
Page 181 and 182:
Using Segmentations in Other Report
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Suggested Parameters About NTile Se
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Chapter 11 Working with Reports Aft
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Viewing a Report You can view a rep
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Chapter 12 Cross Platform Reporting
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About Nielsen Cross-Platform Servic
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Beginning with January 2008 data, C
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2. Home/Work duplication For RDD//O
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Reach and Frequency There are vario
Page 199 and 200:
Chapter 13 Reference The reference
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Daily Scaled Installed Counts Insta
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Proportionate Equivalent Sample Siz
Page 205 and 206:
Glossary AD Alternate Delivery Sour
Page 207 and 208:
CVG UE (000) Coverage Area UE The s
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Frequency Distribution The number o
Page 211 and 212:
MarketView Nielsen Online's Website
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NSS ® Nielsen Syndication Service
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• 1 = Long Term Program Name The
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Share of viewing is used to examine
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VOD Video on Demand This is a progr
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Index A AA ........................
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duplication .......................
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National TV Toolbox User Guide - Nielsen

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