National TV Toolbox User Guide - Nielsen

4. Highlight the daypart in the Current Selections list, and then click New Group.
5. Enter a descriptive name for the group, and then click OK.
6. Close the Program Dayparts pop-up.
The new daypart is now listed in the Custom Dayparts box on the Programs page and can be
selected when building a report specification.
Q3. What happens when I select CVG AA % on the Statistics page and also select a custom
coverage area?
A3. The output ignores any Custom Coverage Areas selections when the CVG AA % statistic is
selected. This will be noted on the boilerplate of your report output. If a user needs both Coverage
Area methodologies, then two requests are required with the Custom Coverage Area run with the
CVG AA % statistic removed.
Q4. What is the difference between primary coverage area and custom coverage area?
A4. A primary coverage area is processed like other Nielsen products. Custom coverage area uses a
custom sample cutback method that is processed differently; therefore, the results are different from
the primary coverage area. Please see the additional document available in online Help under the
Reference section.
Q5. What are the defaults on the Ratings Analysis Program Report Statistics page for National
Commercial Statistics?
A5. NPOWER has the ability to provide National Commercial Statistics with more detail. NPOWER's
defaults are preset to match the Commercial MIT default selections.
Q6. How do you get a genre average rating?
A6. With the Program Selection report segment, everything that is listed under one Program Selection
folder in the Current Selections list on the Programs page will be rolled into one. For example, if you
select Cable as an Originator Type and Situation Comedy as a Program Type, and then click Add
on the Programs page, one Program Selection folder is added to your Current Selections list. Then,
if you select Program Selection as a report segment and submit the request, you will receive a
rolled up AA Rating for Cable Situation Comedy on your report output.
Tip Double-click the Program Selection folder in the Current Selections list and rename it to
identify the contents. This will help when reviewing the output.
Q7. Why aren't my Coverage Area projections and Total U.S. projections the same or equal?
A7. Different methodologies are used in the computations. See Coverage Areas Calculations in the
Reference section of the online Help.
Q8. How do I know what the data availability start dates are for time-shifted viewing?
A8. Please refer to the Playback Period and Media Source page in the online Help.
Q9. Why are some of my rows in the projection column blank?
A9. NPOWER does not produce projections from a custom universe estimate by default. The UE Type
is the last column on the report output. If the UE Type is C, it is a custom universe estimate. All
standard universe estimates (UE Type = S) produce projection statistics. This process is applicable
to the Ratings Analysis and Reach & Frequency / Duplication Reports. To allow custom U.S.
projections in your request, users should go to the Statistics page and activate the option to display
custom projections or modify Preferences.
Q10. When is data such as Live+3 available for use with the playback period selections?
A10. All playback data outside of Live+SD is delivered with the Live+7 viewing. For example, Live+3 data
is not available until the Live+7 viewing for the week is loaded. Also, please refer to the data
availability dates on the Playback Period and Media Source page. See Data Delivery Schedule.
The National TV Toolbox Workspace • 2-28
National TV Toolbox User Guide