National TV Toolbox User Guide - Nielsen

MarketBreaks
This section provides MarketBreaks overview and reference information.
About Nielsen MarketBreaks
MarketBreaks is a web-based tool that lets you create reports based on standard market breaks and
demographics from data supplied by The Nielsen Company. There are two samples available: Hispanic and
National.
Access to MarketBreaks ® is available based on your contract. For more information, contact your Nielsen
Client Service Representative. You may also contact the Nielsen Solutions Center at 1.800.423.4511 or e-
mail prodhelpline@nielsen.com.
MarketBreaks allows you to analyze national viewing data for broadcast networks, syndicators, and cable
networks.
The MarketBreaks application provides a step-by-step wizard to help you create specifications, or you can
exit the wizard and make selections manually at any time.
MarketBreaks Key Features
• Analyze Nielsen national viewing data for broadcast networks, syndicators, and cable networks.
• Create analyses based on specific target audiences and competitors, using combinations or subsets
of data in addition to those in the standard published Nielsen reports.
• Accesses data for the National People Meter (National) sample and the National People Meter
Hispanic (Hispanic) sample through browser-based analysis applications.
• Enhanced usability.
• Fast and consistent processing time.
• Boolean logic (AND, OR, NOT logic) is available for market breaks, custom coverage areas, and
viewing sources.
• Ability to average across larger measurement intervals.
• View report results in Microsoft Excel format.
MarketBreaks provides the following report types:
• Ratings Analysis
• Trend Analysis Program Builder/Trend Analysis Time Period Builder
• Universe Estimate
Software Upgrades
Because MarketBreaks is a browser-based application, the software resides on the Nielsen server. Software
updates are rolled out on predefined dates without requiring any action on your part.
Additional Information
Nielsen U provides a variety of online educational options including interactive online tutorials, synchronous
classes (real-time, instructor-led classes delivered over the Internet using two-way audio and application
sharing), and registration for traditional classroom classes. MarketBreaks training, in any form, teaches you
how to make the most of the product capabilities and get the best results.
Tip Nielsen U is available at answers.nielsen.com. Use the Help & Learn menu to open the Help & Learn
Main Page, which provides access to Nielsen U.
The National TV Toolbox Workspace • 2-34
National TV Toolbox User Guide