National TV Toolbox User Guide - Nielsen

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Displaying Data Availability Data availability can be displayed from the Measurement Interval page. 1. From the Specification Definition page, click the Measurement Interval selection tab. 2. From the Measurement Interval page, click Data Availability. 3. Click Data Availability again to hide the legend. National TV Toolbox Data • 3-42 National TV Toolbox User Guide
Market Break Descriptions The general viewing audience is identified by household characteristics referred to as market sections. These market sections are then broken down into specific characteristics referred to as market breaks. The following table provides a description of the market sections and market breaks included in Nielsen NPOWER: Notes • Household information • No = Household does not meet requirement • Yes = Household meets the requirement • Un = Unknown or Unclassified • If the measurement interval selected for the specification is prior to the effective start date of a selected market break, a custom universe estimate is reported for that market break. See UE Types and Effective Dates Market Section Market Break Description Beverage Usage Cable Status Bottled Water = No Bottled Water = Un Bottled Water = Yes Coffee or Tea = No Coffee or Tea = Un Coffee or Tea = Yes Soft Drinks = No Soft Drinks = Un Soft Drinks = Yes Table Wine = No Table Wine = Un Table Wine = Yes Alt Delivery Without Pay or Wired Cable Any Cable Broadcast Only Indicates if a bottled water purchase was made by the household in the last three months. Indicates if a purchase of coffee or tea was made by the household in the last three months. Indicates if a purchase of soft drinks was made by the household in the last three months. Indicates if a purchase of table wine was made by the household in the last three months. Includes households that receive cable channels via MDS (multidistribution and wireless cable), DBS (direct broadcast satellite), Satellite, or Master Antenna. This break reports on cable receivability only. Pay service options are not included. Households that receive basic cable within households where the householder is of Hispanic origin. The household receives broadcast channels only, for example, not wired for cable, no alternate delivery sources, and therefore no pay channels National TV Toolbox User Guide National TV Toolbox Data • 3-43
Page 1 and 2: National TV Toolbox User Guide Rele
Page 3 and 4: Contents Chapter 1: About National
Page 5 and 6: Chapter 9: Working with Schedules .
Page 7 and 8: Chapter 1 About National TV Toolbox
Page 9 and 10: Program Details Page Content Durati
Page 11 and 12: Q3. Why were the Reach & Frequency
Page 13 and 14: Chapter 2 The National TV Toolbox W
Page 15 and 16: Page Element Description selected,
Page 17 and 18: About Report Types The report types
Page 19 and 20: How can I learn more about NPOWER?
Page 21 and 22: • Combo schedules are created in
Page 23 and 24: • Should my network air a 30-minu
Page 25 and 26: individually, unless Retain Combo P
Page 27 and 28: Q18. Why are NPOWER's AA projection
Page 29 and 30: Q11. On the Playback Period and Med
Page 31 and 32: GAA Basis: 40 of 40 Program Minutes
Page 33 and 34: Q2. When I go to run a segmentation
Page 35 and 36: Nielsen MarketBreaks Reports Nielse
Page 37 and 38: Q9. How can I see the contents of a
Page 39 and 40: Q24. Where will "Time Period Only"
Page 41: Chapter 3 National TV Toolbox Data
Page 45 and 46: Market Section Market Break Descrip
Page 63 and 64: Demographic Descriptions The table
Page 65 and 66: Optional Person Characteristics Val
Page 67 and 68: Additional Subscriptions The follow
Page 69 and 70: Chapter 4 Report Specifications Ove
Page 71 and 72: Creating a Specification A specific
Page 73 and 74: Sharing a Specification The Specifi
Page 75 and 76: Deleting a Specification To keep yo
Page 77 and 78: Chapter 5 Criteria Selection Pages
Page 79 and 80: Selection Tab Description create cu
Page 81 and 82: Selection Tab Schedules Schedule Pa
Page 83 and 84: About Criteria Selection Pages When
Page 85 and 86: Functions Available on Criteria Sel
Page 87 and 88: Criteria Selection Toolbar The crit
Page 89 and 90: Operator Icon Description When the
Page 91 and 92: • Read the criteria from the top
Page 93 and 94:
A new () folder is created with a c
Page 95 and 96:
Chapter 6 Groups and Combos Groups
Page 97 and 98:
If the same report request uses a c
Page 99 and 100:
Creating a Group Use the group feat
Page 101 and 102:
Creating a Combo with Combine You c
Page 103 and 104:
Creating a Combo with Cross You can
Page 105 and 106:
Chapter 7 Criteria Selection Page D
Page 107 and 108:
Builder Jobs Page For Trend Ratings
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Viewing Type Page Time-shifted view
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Playback Period Description was tel
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Page Element Interactive Calendars
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Page Element Description • Broadc
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Unification Current Selections Desc
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Websites Page With an additional su
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Page Element Day Of Week Date Stand
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Page Element Description Note The d
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Tab Label Description Current Selec
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Tab Label Description GAA Gapped Lo
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Segmentation Page The Segmentation
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Section Segmentation Type Options D
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Schedule Pairs Page For R&F Duplica
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Statistic Description Note Effectiv
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Statistic Description • Include D
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Statistic Sum Combo Viewing Sources
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Frequency Distribution Page Frequen
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Segment Report Type Description Hal
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Program Details Page You can choose
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Column Label Description Station co
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Dayparts Page The Dayparts page is
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About Demographics Demographics are
Page 153 and 154:
Optional Person Characteristics - P
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About Market Breaks Household chara
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Custom Coverage Areas Page A custom
Page 159 and 160:
Format Page The Format page provide
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Chapter 8 Reach & Frequency Schedul
Page 163 and 164:
are now able to analyze how many di
Page 165 and 166:
Creating Reach & Frequency Reports
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Tip Unification can be set up as a
Page 169 and 170:
About Schedules Prior to creating R
Page 171 and 172:
Chapter 9 Working with Schedules A
Page 173 and 174:
Viewing or Editing a Schedule Niels
Page 175 and 176:
Deleting a Schedule Execution You d
Page 177 and 178:
Deactivating a Single Schedule with
Page 179 and 180:
Chapter 10 Segmentation Analyses Th
Page 181 and 182:
Using Segmentations in Other Report
Page 183 and 184:
Suggested Parameters About NTile Se
Page 185 and 186:
Chapter 11 Working with Reports Aft
Page 187 and 188:
Viewing a Report You can view a rep
Page 189 and 190:
Chapter 12 Cross Platform Reporting
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About Nielsen Cross-Platform Servic
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Beginning with January 2008 data, C
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2. Home/Work duplication For RDD//O
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Reach and Frequency There are vario
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Chapter 13 Reference The reference
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Daily Scaled Installed Counts Insta
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Proportionate Equivalent Sample Siz
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Glossary AD Alternate Delivery Sour
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CVG UE (000) Coverage Area UE The s
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Frequency Distribution The number o
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MarketView Nielsen Online's Website
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NSS ® Nielsen Syndication Service
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• 1 = Long Term Program Name The
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Share of viewing is used to examine
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VOD Video on Demand This is a progr
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Index A AA ........................
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duplication .......................
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National TV Toolbox User Guide - Nielsen

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