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corporate social responsibility complete report France ... - Orange

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focus<br />

and portals to raise awareness and allow<br />

people to take better care of their health<br />

through an improved lifestyle. <strong>France</strong><br />

Telecom <strong>Orange</strong> and “Santé Magazine”<br />

joined forces in July 2009 to launch a dedicated<br />

health portal. With a Scientific and<br />

Medical Committee composed of leading<br />

industry professionals to ensure the reliability<br />

and independence of the information,<br />

www.tendance-sante.com offers both free<br />

and payable personalized e-services, as<br />

well as enriched community areas which<br />

are moderated by doctors, to support web<br />

users on a daily basis.<br />

To find out more: see our brochure e-santé<br />

on orange.com<br />

boosting local economies<br />

Telecommunications play an essential role<br />

in developing and maintaining sustainable<br />

economic activity. At the same time, they<br />

encourage the promotion of local assets<br />

and growth in widely-available borderless<br />

e-commerce, as well as the emergence of<br />

local or extended business networks. In all<br />

the countries where we are present, and<br />

particularly in emerging countries, we are<br />

developing innovative solutions to support<br />

local development, encourage entrepreneurship<br />

and make local regions more<br />

attractive.<br />

a pioneering experience<br />

in Cantal<br />

In 2009, 26 elderly people in the<br />

Cantal region of <strong>France</strong> received<br />

an innovative residential care<br />

solution designed by <strong>France</strong><br />

Telecom <strong>Orange</strong>. The system<br />

uses a digital tablet with an<br />

easy-to-use touch screen, which<br />

allowed them to maintain <strong>social</strong><br />

contact and coordinate the<br />

services of home carers. As a<br />

result of the scheme, the county<br />

council received the gold award<br />

from the National Observatory of<br />

Public Innovation in the “Service<br />

to People” category.<br />

better welfare management<br />

Through its subsidiary, Almerys,<br />

<strong>France</strong> Telecom <strong>Orange</strong> is<br />

ranked first among companies<br />

providing direct settlement<br />

services in <strong>France</strong>. With its direct<br />

settlement service, we help<br />

County Councils to manage<br />

welfare (individual allowance,<br />

disability benefit and legal aid).<br />

Using an entirely secure<br />

platform, the direct settlement<br />

system simplifies the circulation<br />

of financial flows between the<br />

department, help at home<br />

facilities and dependent people.<br />

Pesinet: improving the medical<br />

monitoring of children in<br />

Bamako<br />

The <strong>Orange</strong> Mali Foundation<br />

is a founding partner of the<br />

Pesinet project. This innovative<br />

mechanism uses mobile<br />

technology and outreach work<br />

by healthcare professionals to<br />

visit families at home and at<br />

work, and improve preventive<br />

treatment and access to care.<br />

A mobile application has been<br />

developed for Pesinet<br />

representatives to collate and<br />

send data on-site. An online<br />

database application allows<br />

real-time remote monitoring by<br />

the local doctor, task scheduling<br />

and the monitoring of indicators<br />

to measure the impact of the<br />

service. Pesinet is currently<br />

being implemented at a pilot site<br />

in the Bamako Coura district of<br />

the capital, where there are<br />

facilities for up to 200 children to<br />

be monitored. This program has<br />

already reduced infant mortality<br />

by 50% in the pilot area.<br />

remote follow-up of heart<br />

patients<br />

Sorin Group, a leader in the<br />

treatment of cardiovascular<br />

diseases specializing in medical<br />

devices, and <strong>Orange</strong> Business<br />

Services, a world leader in<br />

business communication<br />

solutions, signed a cooperative<br />

agreement in March 2009 to<br />

develop a remote follow-up<br />

solution for patients wearing<br />

heart prostheses for the<br />

treatment of arrhythmia.<br />

This new solution is based<br />

on the ability of Sorin implants<br />

to send data to external<br />

monitoring systems located<br />

in the patient’s home, and on<br />

the ability of <strong>Orange</strong> Business<br />

Services to effectively transmit<br />

data to doctors.<br />

65

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