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corporate social responsibility complete report France ... - Orange

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focus<br />

140 mobile phone models (91% of the<br />

product line) have eco-labelling, which can<br />

be consulted at <strong>Orange</strong> stores or on the<br />

website orange.fr. In Spain, labelling has<br />

also been available since 2009 on 38<br />

mobile phones, accounting for 75% of the<br />

product line.<br />

The eco-label displays an overall handset<br />

evaluation and assesses its environmental<br />

performance according to five key indicators:<br />

– CO 2 limitation measures the amount of<br />

greenhouse gas emitted during the principal<br />

stages of the product’s life: manufacture,<br />

transport and utilization;<br />

– energy efficiency assesses energy consumption<br />

during product use and the<br />

measures for reducing it;<br />

– conservation of natural resources reflects<br />

the efforts made to limit the percentage<br />

of non-renewable or sensitive materials<br />

from an environmental, economic or<br />

<strong>social</strong> point of view;<br />

– recyclability measures the contribution by<br />

the handset, its packaging and its documentation<br />

to limited waste production;<br />

– eco-responsible design evaluates the<br />

qualitative efforts made by the supplier in<br />

designing its product. Specifically, this<br />

covers its action to limit the use of potentially<br />

hazardous substances, ensuring<br />

good traceability of metals, and optimizing<br />

the device’s electricity consumption.<br />

Livebox 2: significant potential<br />

for reducing consumption<br />

Launched at the end of 2009,<br />

Livebox 2 benefits from the<br />

results of the LCA that we<br />

conducted, in which the overall<br />

environmental assessment<br />

showed that electricity<br />

consumption was predominantly<br />

in the usage phase. This new<br />

version thus has a Wi-Fi switch<br />

with which the user can turn the<br />

Wi-Fi signal on and off at his<br />

convenience, while benefiting<br />

from the other Livebox services.<br />

This Wi-Fi button, as well as the<br />

start/stop switch, allows the<br />

Livebox to be turned off easily<br />

at night or during holidays and<br />

thus decreasing its energy<br />

consumption by up to 30%. Its<br />

packaging is made up of 98%<br />

recycled paper.<br />

less plastic waste with the mini<br />

SIM card<br />

In 2009, <strong>Orange</strong> United Kingdom<br />

was the first European mobile<br />

operator to distribute a “mini<br />

SIM card.” A regular-sized SIM<br />

card is inserted in a plastic<br />

sleeve half the size. After an<br />

initial test conducted among<br />

monthly package customers,<br />

this mini SIM card will soon be<br />

extended to all customers. With<br />

14 million SIM cards purchased<br />

each year, <strong>Orange</strong> United<br />

Kingdom could thus save<br />

28 metric tons of plastic per year!<br />

a life cycle analysis of the DSL<br />

network<br />

Among the life cycle analyses<br />

conducted in 2009, the one for<br />

the DSL network shows that<br />

the Livebox accounts for more<br />

than 90% of its impacts, hence<br />

the importance of eco-design.<br />

Apart from the Livebox, 80%<br />

of the overall fixed-line network<br />

impacts are due to DSL Access<br />

Multipliers (DSLAM). This<br />

analysis will allow the steering<br />

of ADSL network eco-design<br />

efforts towards reducing the<br />

impacts of the Livebox and<br />

DSLAM.<br />

This labelling was also developed on the<br />

Business market in <strong>France</strong>, where 80% of<br />

the product line has eco-labelling.<br />

<strong>Orange</strong> is the first European operator to<br />

implement an environmental handset performance<br />

evaluation. This procedure aims<br />

to make customers aware of the environmental<br />

impact of devices and allows them<br />

to make a responsible choice. It also helps<br />

encourage our suppliers to produce hand-<br />

85

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