Mastering product complexity (PDF, 3316 KB) - Roland Berger

More documents

Recommendations

Info

B.1 Customer-oriented car retailing
19 B.1 CUSTOMER-ORIENTED CAR RETAILING One leading car manufacturer optimized its supply chain to enable customer-oriented retailing OBJECTIVE CHALLENGES for a car manufacturer Customer-oriented car retailing New brands 1960 Product offering 2015 > Constantly growing model variety and <strong>complexity</strong> of <strong>product</strong> offering > Limited space at dealerships – higher number of demo cars reduces space for unused stock cars > Sales planning focus has shifted toward mix optimization and contribution – decentralized stock management unable to tap market potential "The right car for my customer, not a customer for my car" A B Centralized stock management Retail-oriented planning and ordering
Page 1 and 2: Mastering product complexity Düsse
Page 3 and 4: A. Key findings
Page 5 and 6: 5 A. KEY FINDINGS Product variety h
Page 7 and 8: 7 A. KEY FINDINGS Product variety a
Page 9 and 10: 9 A. KEY FINDINGS In the discrete i
Page 11 and 12: 11 A. KEY FINDINGS Four optimizatio
Page 13 and 14: 13 A. KEY FINDINGS Relevance of opt
Page 15 and 16: 15 A. KEY FINDINGS Automotive and F
Page 17: B. Examples of product complexity m
Page 21 and 22: 21 B.1 CUSTOMER-ORIENTED CAR RETAIL
Page 23 and 24: B.2 Modularization strategy for a l
Page 25 and 26: 25 B.2 MODULARIZATION STRATEGY FOR
Page 31 and 32: B.3 Complexity reduction for an FMC
Page 33 and 34: Contribution margin 33 B.3 COMPLEXI
Page 35 and 36: 35 B.3 COMPLEXITY REDUCTION FOR AN
Page 37 and 38: 37 B.3 COMPLEXITY REDUCTION FOR AN
Page 39 and 40: 39 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 41 and 42: 41 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 43: 43 B.4 PRODUCT VALUE MANAGEMENT FOR

Mastering product complexity (PDF, 3316 KB) - Roland Berger

Create successful ePaper yourself

Delete template?

Save as template?