Mastering product complexity (PDF, 3316 KB) - Roland Berger

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30 B.2 MODULARIZATION STRATEGY FOR A LEADING CAR MANUFACTURER The standardization of modules/components led to significant benefits Standardization/modularization – HVAC Heat exchanger Filter Fan Commonization of components Car segment 1 Model 1 … Car segment 2 Model 2 Model 3 Model … Step control motors Air distribution unit Fan control unit HVAC box Air distribution unit Heat exchanger Fan HVAC box Filter Fan control unit Step control motors Unique designs Part numbers Investment [EUR m/year] Variable costs [EUR/piece] 7 -86% 1 104 -57% 36 5 -40% 3 140 -31% 96 > Engineering > Manufacturing – Production facilities – Tools > Material cost > Manufacturing cost > Warranty & goodwill > Logistics Actual Target
B.3 Complexity reduction for an FMCG company
Page 1 and 2: Mastering product complexity Düsse
Page 3 and 4: A. Key findings
Page 5 and 6: 5 A. KEY FINDINGS Product variety h
Page 7 and 8: 7 A. KEY FINDINGS Product variety a
Page 9 and 10: 9 A. KEY FINDINGS In the discrete i
Page 11 and 12: 11 A. KEY FINDINGS Four optimizatio
Page 13 and 14: 13 A. KEY FINDINGS Relevance of opt
Page 15 and 16: 15 A. KEY FINDINGS Automotive and F
Page 17 and 18: B. Examples of product complexity m
Page 19 and 20: 19 B.1 CUSTOMER-ORIENTED CAR RETAIL
Page 21 and 22: 21 B.1 CUSTOMER-ORIENTED CAR RETAIL
Page 23 and 24: B.2 Modularization strategy for a l
Page 25 and 26: 25 B.2 MODULARIZATION STRATEGY FOR
Page 27 and 28: 27 B.2 MODULARIZATION STRATEGY FOR
Page 29: 29 B.2 MODULARIZATION STRATEGY FOR
Page 33 and 34: Contribution margin 33 B.3 COMPLEXI
Page 35 and 36: 35 B.3 COMPLEXITY REDUCTION FOR AN
Page 37 and 38: 37 B.3 COMPLEXITY REDUCTION FOR AN
Page 39 and 40: 39 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 41 and 42: 41 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 43: 43 B.4 PRODUCT VALUE MANAGEMENT FOR

Mastering product complexity (PDF, 3316 KB) - Roland Berger

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