Mastering product complexity (PDF, 3316 KB) - Roland Berger

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B.2 MODULARIZATION STRATEGY FOR A LEADING CAR MANUFACTURER
A leading car manufacturer has successfully introduced a
modularization strategy
PROJECT PROFILE
> Client: Leading car manufacturer
> Goal: Significantly increase reuse
of parts across vehicle lines
by establishing a modular
approach
> Scope covered: All major
modules and vehicle lines
> Roland Berger support:
Concept phase and implementation,
in total more than
1 year
> Results I: Modular shelf
established, variant/part numbers
significantly reduced
> Results II: Organization
transformed – new methodology,
processes and cross-functional
collaboration established
Modules developed
specifically for a vehicle
line/brand
Vehicle architecture
standardized
Developing a module with
derivatives/variants for specific
standard architectures
Module applied across vehicle
lines/brands