Mastering product complexity (PDF, 3316 KB) - Roland Berger
Mastering product complexity (PDF, 3316 KB) - Roland Berger
Mastering product complexity (PDF, 3316 KB) - Roland Berger
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9<br />
A. KEY FINDINGS<br />
In the discrete industries, automotive leads in mastering <strong>product</strong><br />
<strong>complexity</strong><br />
Increase of <strong>product</strong> variety in discrete industries [%]<br />
AUTOMOTIVE<br />
MACHINERY<br />
3<br />
Heavy investment in standardization<br />
and modularization in recent years<br />
has taken the automotive industry to<br />
a very mature level of <strong>product</strong><br />
<strong>complexity</strong> management<br />
450<br />
400<br />
350<br />
300<br />
250<br />
200<br />
170% 189%<br />
150<br />
127% 129%<br />
100<br />
91%<br />
93%<br />
50<br />
0<br />
'97 '02 '07 '12 '15<br />
Companies in the machinery<br />
industry started later but are<br />
adopting standardization and<br />
modularization concepts to cope<br />
with <strong>complexity</strong><br />
450<br />
400<br />
350<br />
300<br />
257%<br />
250<br />
216% 217%<br />
200<br />
150<br />
190%<br />
100<br />
50<br />
81% 76%<br />
0<br />
'97 '02 '07 '12 '15<br />
> The automotive industry started<br />
launching standardization and<br />
modularization efforts early on<br />
to fight increasing variety in raw<br />
materials and components.<br />
Machinery companies, on the<br />
other hand, started to optimize<br />
their <strong>product</strong> structure only in the<br />
past few years<br />
Lead industry<br />
No. of sales <strong>product</strong>s<br />
No. of raw materials and components<br />
Duration of <strong>product</strong> lifecycle
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