Mastering product complexity (PDF, 3316 KB) - Roland Berger
Mastering product complexity (PDF, 3316 KB) - Roland Berger
Mastering product complexity (PDF, 3316 KB) - Roland Berger
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39<br />
B.4 PRODUCT VALUE MANAGEMENT FOR A LEADING CONSUMER GOODS MANUFACTURER<br />
One leading consumer goods manufacturer introduced <strong>product</strong> value<br />
management to increase its profitability<br />
SITUATION<br />
OBJECTIVE: Introduce <strong>product</strong> value management<br />
Leading consumer goods<br />
manufacturer<br />
> Net sales growth<br />
significantly below<br />
benchmark<br />
> Return on sales clearly<br />
below competitors<br />
> Potential from <strong>product</strong><br />
performance<br />
improvement not<br />
leveraged<br />
VALUE<br />
COST<br />
FUNCTIONAL<br />
COST<br />
REDUCTION<br />
Product<br />
Value<br />
Management<br />
(PVM)<br />
> Optimize overall <strong>product</strong><br />
value (cost/performance)<br />
and improve <strong>product</strong><br />
profitability<br />
APPROACH:<br />
> Definition of 23 methods to be<br />
applied during the <strong>product</strong><br />
development process<br />
> Systematic application of<br />
methods in cross-functional<br />
teams (R&D, Procurement, SC,<br />
Quality, Controlling, etc.) in pilot<br />
projects<br />
> Methods solidly anchored by<br />
communication, training, etc.<br />
TODAY<br />
TOMORROW
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