Mastering product complexity (PDF, 3316 KB) - Roland Berger

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Magnitude of <strong>product</strong> standardization impact 24 B.2 MODULARIZATION STRATEGY FOR A LEADING CAR MANUFACTURER Depending on their culture and past standardization strategy, OEMs pursue different modularization pathways OEM maturity level in modularization strategies Sharing complex components across platforms Most advanced OEMs Sharing complex components on one platform Sharing simple components PATHWAY 1 Carry-over approaches 2 Platform approaches 3 Module approaches
25 B.2 MODULARIZATION STRATEGY FOR A LEADING CAR MANUFACTURER The different pathways address different scopes of standardization Modularization pathways PATHWAY 1 Carry-over approaches 2 Platform approaches 3 Module approaches SCOPE Basic components Common technical perimeter for several models (unperceived underbody) Complex systems or subsystems dedicated to an entire function PRINCIPLE Same component used across models or for model renewals to facilitate development and increase commonality Platforms with a maximum number of common parts shared between different models & brands Vehicle structure divided into modules, sharing standard interfaces and base components but allowing differentiation within variants GOVERNANCE Standardization plans managed by technical departments Engineering organized according to technical platforms Modular architecture organization
Page 1 and 2: Mastering product complexity Düsse
Page 3 and 4: A. Key findings
Page 5 and 6: 5 A. KEY FINDINGS Product variety h
Page 7 and 8: 7 A. KEY FINDINGS Product variety a
Page 9 and 10: 9 A. KEY FINDINGS In the discrete i
Page 11 and 12: 11 A. KEY FINDINGS Four optimizatio
Page 13 and 14: 13 A. KEY FINDINGS Relevance of opt
Page 15 and 16: 15 A. KEY FINDINGS Automotive and F
Page 17 and 18: B. Examples of product complexity m
Page 19 and 20: 19 B.1 CUSTOMER-ORIENTED CAR RETAIL
Page 21 and 22: 21 B.1 CUSTOMER-ORIENTED CAR RETAIL
Page 23: B.2 Modularization strategy for a l
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Page 29 and 30: 29 B.2 MODULARIZATION STRATEGY FOR
Page 31 and 32: B.3 Complexity reduction for an FMC
Page 33 and 34: Contribution margin 33 B.3 COMPLEXI
Page 35 and 36: 35 B.3 COMPLEXITY REDUCTION FOR AN
Page 37 and 38: 37 B.3 COMPLEXITY REDUCTION FOR AN
Page 39 and 40: 39 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 41 and 42: 41 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 43: 43 B.4 PRODUCT VALUE MANAGEMENT FOR

Mastering product complexity (PDF, 3316 KB) - Roland Berger

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