Mastering product complexity (PDF, 3316 KB) - Roland Berger
Mastering product complexity (PDF, 3316 KB) - Roland Berger
Mastering product complexity (PDF, 3316 KB) - Roland Berger
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30<br />
B.2 MODULARIZATION STRATEGY FOR A LEADING CAR MANUFACTURER<br />
The standardization of modules/components led to significant benefits<br />
Standardization/modularization – HVAC<br />
Heat<br />
exchanger<br />
Filter<br />
Fan<br />
Commonization of<br />
components<br />
Car segment 1<br />
Model 1 …<br />
Car segment 2<br />
Model 2 Model 3 Model …<br />
Step control<br />
motors<br />
Air distribution<br />
unit<br />
Fan control<br />
unit<br />
HVAC box<br />
Air distribution unit<br />
Heat exchanger<br />
Fan<br />
HVAC box<br />
Filter<br />
Fan control unit<br />
Step control motors<br />
Unique designs<br />
Part numbers<br />
Investment<br />
[EUR m/year]<br />
Variable costs<br />
[EUR/piece]<br />
7<br />
-86%<br />
1<br />
104<br />
-57%<br />
36<br />
5<br />
-40%<br />
3<br />
140<br />
-31%<br />
96<br />
> Engineering<br />
> Manufacturing<br />
– Production facilities<br />
– Tools<br />
> Material cost<br />
> Manufacturing cost<br />
> Warranty & goodwill<br />
> Logistics<br />
Actual<br />
Target
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