Mastering product complexity (PDF, 3316 KB) - Roland Berger

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20 B.1 CUSTOMER-ORIENTED CAR RETAILING Customer-oriented retailing was achieved through central stock management and retail-oriented planning and ordering A Pooling cars in central warehouses and optimizing the car mix improves availability in downstream warehouses and reduces swapping costs CENTRAL STOCK MANAGEMENT Supplier Car manufacturer Central warehouse Dealers B RETAIL-ORIENTED PLANNING AND ORDERING Integrated ordering and planning process makes the order pipeline more transparent, takes account of restrictions on the <strong>product</strong>ion and supply sides and creates a feasible supply plan in line with market demand
21 B.1 CUSTOMER-ORIENTED CAR RETAILING Six levers allow car stock management to be centralized LEVERS BENEFITS Central stock management A 1 2 Template-based configuration Stock Advisory Circle > Optimized engine, model and option mix > Increased stock variety > Fewer specification mistakes > Ensures integration of market know-how/trends and future orientation for conscious decisions > Secures dealer buy-in for template generation process 3 Central compound logic > Reduces total stock > Increases variety offered to customer > Lowers amount of aging stock 4 Sales front-end enhancement > Optimized customer needs assessment for search inquiry 5 Pipeline search > Optimized offer for customer according to preferences > No or fewer ageing cars > FIFO principle enforced 6 Aging stock management > Aging stock more transparent > Incentive to sell aging stock (e.g. Dutch auction)
Page 1 and 2: Mastering product complexity Düsse
Page 3 and 4: A. Key findings
Page 5 and 6: 5 A. KEY FINDINGS Product variety h
Page 7 and 8: 7 A. KEY FINDINGS Product variety a
Page 9 and 10: 9 A. KEY FINDINGS In the discrete i
Page 11 and 12: 11 A. KEY FINDINGS Four optimizatio
Page 13 and 14: 13 A. KEY FINDINGS Relevance of opt
Page 15 and 16: 15 A. KEY FINDINGS Automotive and F
Page 17 and 18: B. Examples of product complexity m
Page 19: 19 B.1 CUSTOMER-ORIENTED CAR RETAIL
Page 23 and 24: B.2 Modularization strategy for a l
Page 25 and 26: 25 B.2 MODULARIZATION STRATEGY FOR
Page 31 and 32: B.3 Complexity reduction for an FMC
Page 33 and 34: Contribution margin 33 B.3 COMPLEXI
Page 35 and 36: 35 B.3 COMPLEXITY REDUCTION FOR AN
Page 37 and 38: 37 B.3 COMPLEXITY REDUCTION FOR AN
Page 39 and 40: 39 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 41 and 42: 41 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 43: 43 B.4 PRODUCT VALUE MANAGEMENT FOR

Mastering product complexity (PDF, 3316 KB) - Roland Berger

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