SPRING - UCSC Extension Silicon Valley

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Web and Graphic Design / Technology Management Engineering and Technology HTML/XHTML: Building Blocks for Web Development CMPS.X400.467 (2.0 quarter units) In this hands-on course, students learn to code Hypertext Markup Language (HTML) and Extensible Hypertext Markup Language (XHTML) as specified by the W3C, the official Web standards body. The course also examines ways in which HTML5, a new version of HTML currently under development, is poised to change the current standards. This course is for students who have not coded Web pages before and it can serve as a review for students who have some HTML coding knowledge and want to build on that knowledge as the foundation for learning XHTML or HTML5. Prerequisite(s): Ability to surf the Web, working knowledge of standard text editors like SimpleText, TextEdit, NotePad, WordPad, or BBEdit. Basic Web-development concepts are recommended. AUDREY BLUMENEAU, M.Ed. ONLINE, April 16–July 30. Fee: $640 ($64 discount for early enrollment). To enroll, use Section Number 20816.(025) Managing Web Site Development and Deployment FILM.X402.5 (1.0 quarter unit) This course covers the decision points and practical challenges of launching and administering a Web site. Relevant topics include strategic decisions, such as choosing a domain name, a Web host, an e-commerce platform or a content management system. Also covered are the hands-on skills necessary to administer domains and get listed by search engines. The course includes hands-on exercises using Web site administrative control panels, content management and e-commerce “back-end” resources. The course is for students interested in the Web site administrator role. Prerequisite(s): “Designing with Cascading Style Sheets (CSS), Fundamentals,” and “HTML/XHTML: Building Blocks for Web Development,” or equivalent experience. “Web Technologies, Introduction” is recommended. VICKI WINTERS, M.A. SANTA CLARA LAB WITH ONLINE MATERIALS 4 meetings: Wednesdays, 6:30–9:30 pm, May 23–June 13. Fee: $540 ($54 discount for early enrollment). To enroll, use Section Number 4313.(025) User Experience Design for Web Applications CMPE.X412.3 (2.0 quarter units) Web applications are becoming the de facto standard for delivering software functionality to users. This projectoriented course provides an overview of the design process and best practices for Web app development. In addition to the lectures, you’ll create and design your own Web app using graphical and Web tools to address a real-world business problem. The course explores the key phases of the user experience design process, including strategy, competitive and user research, persona development, UI (user interface) framework and design, usability testing and rapid prototyping. Prerequisite(s): “Designing with Cascading Style Sheets (CSS), Fundamentals,” “HTML/XHTML: Building Blocks for Web Development,” or equivalent knowledge, and proficiency with a drawing application and Office suite. “User-Experience Design Fundamentals” and “Web Technologies, Introduction” are recommended. FRANK RAMIREZ, B.S. SANTA CLARA CLASSROOM WITH ONLINE MATERIALS 7 meetings: Tuesdays, 6:30–9:30 pm, May 1–June 12. Fee: $770 ($77 discount for early enrollment). To enroll, use Section Number 3113.(046) User Experience Design Fundamentals for the Web Formerly “User Centered Design Fundamentals for the Web” FILM.X405.8 (2.0 quarter units) Creating effective Web sites starts with meeting the needs of the business and the end-users. This course demonstrates how to balance the requirements of both by applying a user-centered design process. The course covers three phases of the process: discovery; definition; and interaction design with an emphasis on the interaction design phase. Topics include: user and business requirements; site audits; personae; scenarios and task flows; interaction design; wireframing; prototyping and testing; and Information Architecture. Prerequisite(s): “Adobe Illustrator, Introduction” and “Web Design, Introduction”. Access to and experience using a drawing application (e.g. Adobe Illustrator, Microsoft Visio, OmniGraffle or a similar program) and Microsoft Office. ALICE CHIANG, Ph.D. WILLY LAI, B.A. SANTA CLARA CLASSROOM WITH ONLINE MATERIALS 7 meetings: Mondays, 6:30–9:30pm, April 16–June 4. Fee: $690 ($69 discount for early enrollment). To enroll, use Section Number 30031.(001) Web Design, Introduction CMPS.X400.533 (0.5 quarter units) Applications for Web design skills are diverse. Marketing communications, e-commerce, social networking —the list is endless. As a result, the role of a Web designer has many variations. This course will start by defining the Web design process and roles. Case studies and guest speakers will provide unique perspectives on the industry. The course will show how the Web Design program maps to industry roles and conclude by helping participants identify Web design career goals. Prerequisite(s): PC and Web literacy is required, including experience with common computer applications on Windows or Macintosh and using the Web. LILLIAN SVEC, M.F.A. SANTA CLARA CLASSROOM WITH ONLINE MATERIALS 2 meetings: Saturday, 9 am–5 pm, April 14; Saturday, 1–3:30 pm, April 21. Fee: $290 ($29 discount for early enrollment). To enroll, use Section Number 22609.(006) Also of Interest PHP (Hypertext Preprocessor) For course description, see page 67. Search Engine Marketing For course description, see page 34. Web Writing That Works For course description, see page 34. XML Essentials For course description, see page 65. Technology Management Extension’s Engineering Management Program is one of the few training programs in the Bay Area designed specifically for engineers, project managers and other technology professionals interested in information and knowledge management in high-tech enterprises. With a specialized program in Knowledge Services and Enterprise Management (KSEM), we provide a new interdisciplinary graduate certificate program to address the challenges in today’s global and knowledge-based economy. More information and technology management courses will be added in the coming quarters. Certificate Program Knowledge Services and Enterprise Management (KSEM) Certificate Contact UCSC Baskin School of Engineering: (408) 919-8902, or spabst@soe.ucsc.edu. Program Overview Knowledge Services and Enterprise Management (KSEM) is a UCSC Extension graduate-level certificate program designed and developed by the Technology and Information Management faculty of the UCSC School of Engineering in consultation with UCSC Extension. KSEM is a new interdisciplinary field, studying the application of information technology and knowledge services to the management of high-tech enterprises and other complex systems. The KSEM Certificate Program is designed to prepare graduates for careers in the areas of: • Data mining and data analytics • Information retrieval and knowledge management • Business, service and call center analytics • New product and service development • Management of technology • Project planning and risk management 74 Enroll on our Web site with a credit card. It’s the fastest, easiest way to get started. Visit ucsc-extension.edu.
Engineering and Technology Technology Management • Portfolio management (products and services) • Service management and e-business • Ad optimization and Web marketing • Global supply and value change management • Manufacturing and outsourcing Certificate Requirements To obtain the Certificate in Knowledge Services and Enter prise Management, you must complete a minimum of 20 units, including two of the four core courses. Any remaining unit requirements may be satisfied by taking elective courses. Prerequisites Training in the basics of statistics, stochastic process and other algorithmic approaches (i.e., “CE 107: Introduction to Stochastic Methods of System Analysis”) is required. For more information, see soe.ucsc.edu/programs/ksem. For Information on Certificate Applications and Transferring Credit from Other Schools, see page 4. Core Courses Data Mining TIM.XSC245. (5.0 quarter units) Overview of the principles underlying data mining algorithms and their application, data mining algorithms, and algorithm construction to solve specific problems in a principled manner. The algorithms covered include trees and rules for classification and regression, association rules, belief networks, classical statistical models, nonlinear models such as neural networks, and local “memory-based” model. How analysis fits together when applied to real-world data mining problems is also covered. Topics include the role of metadata, how to handle missing data, and data preprocessing, statistical learning techniques, supervised and unsupervised learning; Support Vector Machines; and Kernel methods. YI ZHANG, Ph.D. SANTA CLARA CLASSROOM 11 meetings: Tuesdays, 6–9:30 pm, April 3–June 12. Fee: $950 ($95 discount for early enrollment). To enroll, use Section Number 30034.(001) Early Enrollment Discount Save 10 percent when you enroll more than 14 days before the first day of class. VIEW complete course schedules ONLINE AT UCSC- EXTENSION.EDU KNOWLEDGE SERVICES AND ENTERPRISE MANAGEMENT CERTIFICATE 20-unit minimum CORE COURSES (choose two) Units Course F W Sp Su Data Mining...........................................................................5.0.........30034 n Information Retrieval.............................................................5.0.........20326 E-Business Technology and Strategy......................................5.0.........20325 Knowledge Services and Data Analytics................................5.0.........20034 n elective Courses Units Course F W Sp Su Advanced Topics in TIM..........................................................5.0.........23587 n Financial Engineering and Management in High Technology Firms.......................................................5.0.........30035 n Large-Scale Web Analytics and Machine Learning.................5.0.........30003 Management of Technology I: Management, Development and Commercialization (MDC) of New Products and Technologies.........................5.0.........20022 n Management of Technology II: Supply Chain Management..5.0.........30004 n Random Process Models in Engineering................................5.0.........30005 n Services Engineering and Management.................................5.0.........30036 n Stochastic Optimization in Information Systems and Technology Management...................................................5.0.........20842 Data Warehouse Solutions and Business Intelligence............2.0...........3502 n n Machine Learning and Data Mining, Introduction.................3.0...........2612 n n Management and Organization, Principles............................2.0...........0692 n n Elective Courses n held in classroom m offered online p both classroom and online sessions are available Data Warehouse Solutions and Business Intelligence For course description, see page 70. Financial Engineering and Management in High Tech Enterprises TIM.XSC230 (5.0 quarter units) This course provides students with a systematic methodology and the corresponding set of methods and analytical tools to address the field of financial engineering and its use in high tech enterprises in an integrated manner. It covers the basic concepts of stochastic optimization and other algorithmic approaches, including stochastic dynamic programming, decision models and analysis, and binomial trees. These concepts are then applied to financial engineering in the context of high-tech enterprises. SAFWAN SHAH, Ph.D. SANTA CLARA CLASSROOM 10 meetings: Mondays, 6–9:30 pm, April 2–June 11. Fee: $1020 ($102 discount for early enrollment). To enroll, use Section Number 30035.(001) Management and Organization, Principles For course description, see page 26. Visit ucsc-extension.edu for the most current program schedule. Random Process Models in Engineering. TIM.XSC207 (5.0 quarter units) This is a beginning graduate level course in stochastic process modeling and analysis with an emphasis on applications in technology management, information systems design, and engineering. JOHN MUSACCHIO, Ph.D. SANTA CLARA CLASSROOM 22 meetings: Tuesdays and Thursdays, 4–5:45 pm, April 3–June 14. Fee: $1020 ($102 discount for early enrollment). To enroll, use Section Number 30005.(001) Service Engineering and Management TIM.XSC270. (5.0 quarter units) This course is a thorough introduction to service engineering and management, from the role of services in the global economy to analytical models in service operations management. This is a rapidly developing field, and the material will cover fundamental principles of services as well as recent research developments in the field. Topics include designing efficient service networks, forecasting, resource allocation and globalization. KEVIN ROSS, Ph.D. SANTA CLARA CLASSROOM 11 meetings: Wednesdays, 6–9:30 pm, April 4–June 13. Fee: $950 ($95 discount for early enrollment). To enroll, use Section Number 30036.(001) Copyright © 2012 The Regents of the University of California. All Rights Reserved. 75
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SPRING - UCSC Extension Silicon Valley

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