Wine Investment in South Africa - Cape Wine Academy
Wine Investment in South Africa - Cape Wine Academy
Wine Investment in South Africa - Cape Wine Academy
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6.1.2 Secur<strong>in</strong>g a release price<br />
Highest profits can really only be achieved if w<strong>in</strong>e is purchased on release and that requires<br />
a third – and even fourth – party. Accord<strong>in</strong>g to ‘Premier V<strong>in</strong>tners.co.uk’,<br />
‘For the most part, when deal<strong>in</strong>g with brokers, you have already missed the boat, or<br />
at least the first big uplift.’<br />
Each step will see those <strong>in</strong>volved add their costs and profit marg<strong>in</strong>s to the deal. Individual<br />
<strong>in</strong>vestors <strong>in</strong> Bordeaux cannot purchase w<strong>in</strong>e at the Château’s release price, the price is;<br />
The Château’s release price<br />
+ Broker’s fee <strong>in</strong> sell<strong>in</strong>g w<strong>in</strong>e to various négociants around 2%<br />
+ Négociants fee to various worldwide agents / importers / wholesalers a further 10%-15%<br />
+ Agents / importer’s fees / Retailer’s fees / profit marg<strong>in</strong> around 20% - 40%<br />
+ Import Duties / VAT / Delivery<br />
The release price is the base price and between 30% to 60% added along the cha<strong>in</strong>. Thus,<br />
Berry Bros. & Rudd ( UK ) sold the 2008 Châteaux Margaux at £136 a bottle (R1,500 <strong>in</strong><br />
bond – see below ) though the release price was around €110 (R1,100 a bottle).<br />
6.1.3 In Bond ‘hidden costs’<br />
<strong>W<strong>in</strong>e</strong> prices <strong>in</strong> many countries may also be subject to Taxation via Duties and VAT on<br />
collection if they are held ‘In Bond’ by the sell<strong>in</strong>g agent, which most are as it reduces their<br />
costs ( by pass<strong>in</strong>g them on to the customer ).<br />
In the UK, purchasers will pay Excise Duties of £20.25 per case ( more elsewhere <strong>in</strong><br />
Europe ) then VAT at 20% per case. Buy<strong>in</strong>g a case <strong>in</strong> bond of 2005 Château Margaux from<br />
Berry Bros & Rudd ( UK ) will cost £8,800 plus £20 Duty plus £1,760 VAT, with free delivery,<br />
mak<strong>in</strong>g the total £10,580 (R116,380). So what was £290 a bottle on release, immediately<br />
became £350 to the customer if bought <strong>in</strong> 2006 and <strong>in</strong> 2011 becomes £880 (R9680) per<br />
bottle ( Berry Bros. & Rudd, 2011).<br />
In <strong>South</strong> <strong>Africa</strong> purchasers of the same w<strong>in</strong>e will either buy through a European based<br />
company then pay shipp<strong>in</strong>g costs, import duty and VAT, or through a SA based importer /<br />
retailer such as ‘<strong>W<strong>in</strong>e</strong> Cellar’ who will <strong>in</strong>clude those costs <strong>in</strong> the f<strong>in</strong>al <strong>in</strong>voice. ‘<strong>W<strong>in</strong>e</strong> Cellar’<br />
estimate the customer should add 25% - 30% <strong>in</strong> Duties and shipp<strong>in</strong>g costs to their en<br />
primeur offer<strong>in</strong>gs, which already <strong>in</strong>clude the price they (‘ <strong>W<strong>in</strong>e</strong> Cellar’ ) have had to pay to<br />
the sell<strong>in</strong>g agent <strong>in</strong> Europe. For example, ‘<strong>W<strong>in</strong>e</strong> Cellar’ are currently ( Feb 2011 ) offer<strong>in</strong>g<br />
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