Wine Investment in South Africa - Cape Wine Academy
Wine Investment in South Africa - Cape Wine Academy
Wine Investment in South Africa - Cape Wine Academy
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‘It would be depress<strong>in</strong>g <strong>in</strong>deed to imag<strong>in</strong>e that the Trophy <strong>W<strong>in</strong>e</strong> Show judges have<br />
awarded gold medals to red w<strong>in</strong>es represent<strong>in</strong>g the best the <strong>Cape</strong> has to offer’<br />
( James, 2009 ).<br />
Platter’s <strong>W<strong>in</strong>e</strong> Guide best w<strong>in</strong>es have not been without their critics abroad also;<br />
‘A recent London tast<strong>in</strong>g of w<strong>in</strong>es rated 4½ and 5 stars by the Platter’s <strong>W<strong>in</strong>e</strong> Guide was<br />
described by Times pundit… Jane MacQuitty as a car wreck. “Of the 63 w<strong>in</strong>es I tasted,<br />
only 13 came through as w<strong>in</strong>ners… <strong>South</strong> <strong>Africa</strong>’s tell-tale dirty, rubbery red w<strong>in</strong>e pong<br />
was there <strong>in</strong> abundance” ‘ ( Pendock, 2008 ).<br />
Comments like these, despite be<strong>in</strong>g made years ago, take a long time to fade <strong>in</strong> the memory<br />
of <strong>in</strong>ternational <strong>in</strong>vestors.<br />
Domestic palates, after years of isolation, few top foreign w<strong>in</strong>es on domestic shelves and<br />
such a short period of f<strong>in</strong>e w<strong>in</strong>e production, may be at odds with <strong>in</strong>ternational tastes – and<br />
<strong>in</strong>vestment considerations. Neil Pendock is perplexed by blatant variations;<br />
‘That there is a disconnect between <strong>in</strong>ternational and local palates was demonstrated <strong>in</strong><br />
January at the Chen<strong>in</strong> Challenge when another MW, Cathy van Zyl, correlated at an<br />
impressive -0.77 with panel chair Michael Fridjhon. Sure two judges can disagree on the<br />
odd w<strong>in</strong>e, but when there is such disagreement over all the top w<strong>in</strong>es, confusion reigns<br />
worse than <strong>in</strong> the Tripoli town council ( Pendock, 2011 ).<br />
Perhaps some reservation should be held over locally judged domestic w<strong>in</strong>es, especially<br />
when compared with top foreign w<strong>in</strong>es by a home jury. Perhaps though, it is just too difficult<br />
to believe for some when comments are published such as those emanat<strong>in</strong>g from Jörg<br />
Pfȕtzner’s ‘Big Five’ tast<strong>in</strong>g held recently <strong>in</strong> <strong>Cape</strong> Town. Pfȕtzner pitted five SA w<strong>in</strong>es<br />
aga<strong>in</strong>st five top French w<strong>in</strong>es over five v<strong>in</strong>tages of each and the attendees agreed that the<br />
1995 Kanonkop Paul Sauer ‘totally outperformed the Mouton-Rothschild 1995’, which was<br />
‘so much more youthful and more <strong>in</strong>tricate than the latter’ ( Eedes, 2011 ). In the same<br />
magaz<strong>in</strong>e review, Eedes concludes that the Paul Sauer is ‘more than capable of match<strong>in</strong>g<br />
up to a French great.’ Rem<strong>in</strong>gton Norman’s comments above seem applicable here too<br />
when one considers that there were fewer than 20 local people <strong>in</strong> attendance and that the<br />
cost of attend<strong>in</strong>g all elements of the tast<strong>in</strong>g was R5,000 each ( <strong>W<strong>in</strong>e</strong> Magaz<strong>in</strong>e and the<br />
author of the above comments were <strong>in</strong>vited free as, one suspects, were the w<strong>in</strong>emakers of<br />
judged w<strong>in</strong>es who were also <strong>in</strong> attendance ), hardly an unbiased or random sample.<br />
Similar concerns can be raised about the ‘SA Top 100 <strong>W<strong>in</strong>e</strong>s’ challenge, announced <strong>in</strong> May<br />
2011. Critics might challenge the concept of the ‘top’ 100 w<strong>in</strong>es <strong>in</strong> SA ( as the general public<br />
would <strong>in</strong>terpret the results ) know<strong>in</strong>g that <strong>in</strong> total only 390 w<strong>in</strong>es were judged. Indeed of the<br />
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