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The availability of a ready market is considered to be an important influence, as it can help to kick<br />
start the business before the effects of marketing are felt. Current demand was scored on the basis<br />
of understanding gleaned from operators and tourism agencies. This is briefly described below.<br />
Using these weightings, we rated the boat-based whale watching business potential as being good to<br />
excellent in 6 out of 25 areas, and fair in 13 areas (Table 7.2, Figure 7.4). Six areas, one on the West<br />
Coast and the rest in the Eastern Cape, were rated as poor but none were very poor. This rating<br />
does not consider the potential influence of marketing activity. It should be noted that at least one<br />
area that is rated as fair supports a lucrative business. The characteristics and future potential of<br />
each of the areas is discussed below. Note that future potential is contingent on improved<br />
management (see management recommendations).<br />
Potential for BBWW<br />
Closed areas<br />
Poor<br />
Fair<br />
Good<br />
Excellent<br />
25<br />
24<br />
23<br />
22<br />
1<br />
2<br />
3<br />
4<br />
18<br />
19<br />
20<br />
21<br />
5<br />
6<br />
7<br />
8<br />
10<br />
11<br />
12<br />
13 14<br />
15<br />
16<br />
17<br />
Figure 7.4. Potential for boat-based whale watching based on data in Table 8.2<br />
The West Coast is considered to have significant potential for boat-based whale watching tourism as<br />
this currently forms an important part of the existing attractions in the area. The area has already<br />
been successfully marketed for flower viewing in spring, and whale watching could be better marketed<br />
as part of broader West Coast eco-tours. The demand for marine tours is centred in Langebaan and<br />
Saldanha Bay. Further south, tourism is limited to school holidays and long weekends and is typically<br />
domestic in origin. Area 1 is considered marginal, but areas 2 and 3 are described as being able to<br />
support boat-based whale watching, with demand being highest in areas closest to the Cape Metro<br />
area. In all areas, it was felt that any operator would require subsidiary income or attractions to<br />
support themselves through the remainder of the year outside of whale season and long weekends<br />
and school holiday periods. Difficult and unpredictable weather conditions are viewed as an important<br />
factor limiting success due to the relatively short stays by visitors which rarely allowed for back-up<br />
trips to be organised in the face of cancellations due to weather.<br />
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