21.01.2015 Views

Download PDF (2.5MB) - Anchor Environmental

Download PDF (2.5MB) - Anchor Environmental

Download PDF (2.5MB) - Anchor Environmental

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

The availability of a ready market is considered to be an important influence, as it can help to kick<br />

start the business before the effects of marketing are felt. Current demand was scored on the basis<br />

of understanding gleaned from operators and tourism agencies. This is briefly described below.<br />

Using these weightings, we rated the boat-based whale watching business potential as being good to<br />

excellent in 6 out of 25 areas, and fair in 13 areas (Table 7.2, Figure 7.4). Six areas, one on the West<br />

Coast and the rest in the Eastern Cape, were rated as poor but none were very poor. This rating<br />

does not consider the potential influence of marketing activity. It should be noted that at least one<br />

area that is rated as fair supports a lucrative business. The characteristics and future potential of<br />

each of the areas is discussed below. Note that future potential is contingent on improved<br />

management (see management recommendations).<br />

Potential for BBWW<br />

Closed areas<br />

Poor<br />

Fair<br />

Good<br />

Excellent<br />

25<br />

24<br />

23<br />

22<br />

1<br />

2<br />

3<br />

4<br />

18<br />

19<br />

20<br />

21<br />

5<br />

6<br />

7<br />

8<br />

10<br />

11<br />

12<br />

13 14<br />

15<br />

16<br />

17<br />

Figure 7.4. Potential for boat-based whale watching based on data in Table 8.2<br />

The West Coast is considered to have significant potential for boat-based whale watching tourism as<br />

this currently forms an important part of the existing attractions in the area. The area has already<br />

been successfully marketed for flower viewing in spring, and whale watching could be better marketed<br />

as part of broader West Coast eco-tours. The demand for marine tours is centred in Langebaan and<br />

Saldanha Bay. Further south, tourism is limited to school holidays and long weekends and is typically<br />

domestic in origin. Area 1 is considered marginal, but areas 2 and 3 are described as being able to<br />

support boat-based whale watching, with demand being highest in areas closest to the Cape Metro<br />

area. In all areas, it was felt that any operator would require subsidiary income or attractions to<br />

support themselves through the remainder of the year outside of whale season and long weekends<br />

and school holiday periods. Difficult and unpredictable weather conditions are viewed as an important<br />

factor limiting success due to the relatively short stays by visitors which rarely allowed for back-up<br />

trips to be organised in the face of cancellations due to weather.<br />

64

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!