You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Reminiscences of a Stock Operator<br />
consumption the surplus stocks must be absorbed, and when that happened the price of<br />
coffee must do what the prices of all other commodities had done, which was, go way<br />
up.<br />
It didn't require a Sherlock Holmes to size up the situation. Why everybody did not buy<br />
coffee I cannot tell you. When I decided to buy it I did not consider it a speculation. It<br />
was much more of an investment. I knew it would take time to cash in, but I knew also<br />
that it was bound to yield a good profit. That made it a conservative investment<br />
operation a banker's act rather than a gambler's play.<br />
I started my buying operations in the winter of 1917. I took quite a lot of coffee. The<br />
market, however, did nothing to speak of. It continued inactive and as for the price, it<br />
did not go up as I had expected. The outcome of it all was that I simply carried my line<br />
to no purpose for nine long months. My contracts expired then and I sold out all my<br />
options. I took a whopping big loss on that deal and yet I was sure my views were<br />
sound. I had been clearly wrong in the matter of time, but I was confident that coffee<br />
must advance as all commodities had done, so that no sooner had I sold out my line than<br />
I started in to buy again. I bought three times as much coffee as I had so unprofitably<br />
carried during those nine disappointing months. Of course I bought deferred options for<br />
as long a time as I could get.<br />
I was not so wrong now. As soon as I had taken on my trebled line the market began to<br />
go up. People everywhere seemed to realise all of a sudden what was bound to happen in<br />
the coffee market. It began to look as if my investment was going to return me a mighty<br />
good rate of interest.<br />
The sellers of the contracts I held were roasters, mostly of German names and<br />
affiliations, who had bought the coffee in Brazil confidently expecting to bring it to this<br />
country. But there were no ships to bring it, and presently they found themselves in the<br />
uncomfortable position of having no end of coffee down there and being heavily short of<br />
it to me up here. Please bear in mind that I first became bullish on coffee while the price<br />
was practically at a pre-war level, and don't forget that after I bought it I carried it the<br />
greater part of a year and then took a big loss on it. The punishment for being wrong is<br />
to lose money. The reward for being right is to make money. Being clearly right and<br />
carrying a big line, I was justified in expecting to make a killing. It would not take much<br />
of an advance to make my profit satisfactory to me, for I was carrying several hundred<br />
- 161 -