Annual Report 2010 (PDF, 5.2MB) - Panalpina Annual Report 2012

Customer Groups
Customer case Toshiba
43
The customer
The solution
Toshiba is a world leader and innovator in pioneering high
technology and a diversified manufacturer and marketer
of advanced electronic and electrical products spanning
information and communications systems, digital consumer
products, electronic devices and components, power
systems, including nuclear energy, industrial and social
infrastructure systems and home appliances. Toshiba
was founded in 1875, and today operates a global network
of more than 740 companies, with 199,000 employees
worldwide.
The challenge
In the rapidly growing Russian computer market, Toshiba
is facing multiple logistic challenges which require short
end-to-end transit times of direct deliveries to distribution
partners, management of customs clearance, communication
focal points, as well as full visibility and transparency
with end-to-end web tracking. The majority of the cargo is
transported by truck from Germany to Moscow. The initial
freight volume is approximately 200 trucks ex. Regensburg,
Germany with cross-docking activities of 11,000 pallets
including local distribution to more than ten locations
within Russia.
Toshiba’s cargo is consolidated by Panalpina in Regensburg,
Germany, where one of Toshiba’s European distribution
bases is located, and is subsequently shipped to
Moscow in Russia by overland truck route. Panalpina was
able to offer Toshiba extensive experience transporting
hi-tech cargo in Russia and important value-added services
for future end-to-end logistics solutions.
Panalpina is building on its successful cooperation between
Toshiba Europe and Panalpina Nuremberg. For the past
three years, Panalpina has been managing total warehouse
operations and kitting and packing operations for this
product group of Toshiba in Dubai to supply Toshiba customers
in the Middle East and African regions.
“This is a good example of how Panalpina, a strategic global partner, has created an
innovative solution based on Toshiba’s specific needs to ensure effective freight management.
As our logistics network evolves, Panalpina continues to focus on productivity
improvements to reduce cost, time and handling thus allowing us to increase customer
satisfaction while additionally reducing our supply chain costs.”
Ludwig Simmel, Senior Manager, Supply Chain Management, Toshiba Europe GmbH
Panalpina Annual Report 2010