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Wireless Network Design: Optimization Models and Solution ...

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5 Mathematical Programming <strong>Models</strong> for Third Generation <strong>Wireless</strong> <strong>Network</strong> <strong>Design</strong> 113<br />

5.3.4 The Power-Revenue Trade-Off<br />

In this section we briefly illustrate how the models described above can be used to<br />

investigate the tradeoff between profit <strong>and</strong> power consumption. The objective here<br />

is neither minimization of total transmit power in the network nor maximization<br />

of network operator revenue. Instead we find the optimal tradeoff between total<br />

revenue <strong>and</strong> total transmit power. <strong>Network</strong> operators could use this type of analysis<br />

to trade a portion of their net revenue for a substantial reduction in transmit power<br />

for their subscribers. Such lowered transmit powers would lead to larger talk <strong>and</strong><br />

st<strong>and</strong>-by times for the mobile devices <strong>and</strong> could be an effective <strong>and</strong> new dimension<br />

of product differentiation.<br />

The objective function in this illustration is<br />

max ∑ ∑ rmxmℓ − ∑ aℓyℓ − λ ∑ ∑<br />

m∈M ℓ∈Lm ℓ∈L<br />

m∈M<br />

gmℓ ℓ∈Lm<br />

� �� � � �� � � �� � (5.40)<br />

Subscriber Tower Power<br />

revenue cost cost<br />

where rm is the annual revenue (in $) generated from each subscriber serviced in area<br />

m <strong>and</strong> λ is a penalty term balancing the dollar costs with power. In this example we<br />

seek a solution that optimizes (5.40) subject to the KKOIP constraints related to<br />

tower location <strong>and</strong> subscriber assignment, (5.19)-(5.22) <strong>and</strong> (5.9).<br />

Table 1: The Power-Revenue Trade-Off.<br />

λ Tot. Power Dem<strong>and</strong> Tot. Rev. Tower Cost Towers Profit<br />

2.00E-12 1.70822E+12 100.00% $4,067,900 $729,725 5 $3,338,172<br />

3.00E-12 1.70822E+12 100.00% $4,067,900 $729,725 5 $3,338,170<br />

4.00E-12 1.70822E+12 100.00% $4,067,900 $729,725 5 $3,338,168<br />

5.00E-12 1.70822E+12 100.00% $4,067,900 $729,725 5 $3,338,166<br />

6.00E-12 1.70822E+12 100.00% $4,067,900 $729,725 5 $3,338,165<br />

7.00E-12 1.17521E+12 100.00% $4,067,900 $875,670 6 $3,192,222<br />

8.00E-12 7.45158E+11 100.00% $4,067,900 $1,021,615 7 $3,046,279<br />

9.00E-12 7.45158E+11 100.00% $4,067,900 $1,021,615 7 $3,046,278<br />

1.00E-11 7.45158E+11 100.00% $4,067,900 $1,021,615 7 $3,046,278<br />

1.00E-10 1.60E+11 82.11% $3,339,960 $1,313,505 9 $2,026,439<br />

The results given in Table 1 illustrate this tradeoff quantitatively. It can be seen<br />

that all the dem<strong>and</strong> can be satisfied using different amounts of power <strong>and</strong> at different<br />

costs. Thus, a network operator may decide to provide service at lower net revenue<br />

since it could reduce power consumption for users in the network. For example, a<br />

reduction in net profit from $3,338,172 to $3,046,278 results in 3.6dB savings in<br />

power. This substantially lower power consumption in the mobiles would lead to<br />

increased battery, talk, <strong>and</strong> st<strong>and</strong>by times <strong>and</strong> indirectly result in higher customer<br />

satisfaction <strong>and</strong> increases in revenue. The reduction in power is due to the fact that<br />

more towers are used in service, thus reducing the distance over which each mobile<br />

needs to transmit.<br />

xmℓ

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