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Improvement of Material Flow in the Production and Supply Chain of ...

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CHAPTER 6<br />

INVENTORY REDUCTION AND<br />

DELIVERY OPTIMIZATION<br />

<strong>Supply</strong> cha<strong>in</strong> management is a cross-functional approach to manag<strong>in</strong>g <strong>the</strong> movement <strong>of</strong><br />

raw materials <strong>in</strong>to an organization, certa<strong>in</strong> aspects <strong>of</strong> <strong>the</strong> <strong>in</strong>ternal process<strong>in</strong>g <strong>of</strong><br />

materials <strong>in</strong>to f<strong>in</strong>ished goods, <strong>and</strong> <strong>the</strong>n <strong>the</strong> movement <strong>of</strong> f<strong>in</strong>ished goods out <strong>of</strong> <strong>the</strong><br />

organization toward <strong>the</strong> end-consumer. (Wikipedia, viewed 2007). So far, this paper<br />

has conta<strong>in</strong>ed <strong>the</strong> optimizations <strong>of</strong> <strong>the</strong> first two segments <strong>in</strong> supply cha<strong>in</strong> management.<br />

Relationships between <strong>the</strong> company <strong>and</strong> <strong>the</strong> customers are complicated <strong>and</strong> <strong>the</strong> ability<br />

to effectively match dem<strong>and</strong> <strong>and</strong> supply is fundamental to nearly all supply cha<strong>in</strong><br />

management processes. As <strong>the</strong> production volume <strong>in</strong>creases, <strong>the</strong> balance between <strong>the</strong><br />

company <strong>and</strong> its customer may be destroyed <strong>and</strong> affect <strong>the</strong> company’s reputation if <strong>the</strong><br />

management <strong>of</strong> supply cha<strong>in</strong> is not updated toge<strong>the</strong>r <strong>the</strong> fluctuation. Besides, <strong>the</strong><br />

<strong>in</strong>ventory is ano<strong>the</strong>r consideration <strong>in</strong> operation management, which is chang<strong>in</strong>g along<br />

with <strong>the</strong> production volume also <strong>and</strong> needs to be optimized. In this chapter, authors did<br />

<strong>the</strong> research based on <strong>the</strong>ories <strong>and</strong> experiences from successful cases <strong>of</strong> o<strong>the</strong>r<br />

enterprises. Threads <strong>and</strong> opportunities will be analyzed <strong>and</strong> <strong>the</strong>n, feasible solutions will<br />

be proposed <strong>and</strong> evaluated.<br />

6.1 Rules <strong>and</strong> methods to balance <strong>the</strong> pr<strong>of</strong>it between factory<br />

<strong>and</strong> customers<br />

The supply cha<strong>in</strong> is <strong>the</strong> total flow <strong>of</strong> materials, <strong>in</strong>formation <strong>and</strong> cash, from <strong>the</strong><br />

suppliers' suppliers, right through an enterprise to <strong>the</strong> customers' customers. (Ahmad &<br />

Benson, 1999). Figure 6.1 shows <strong>the</strong> flows between <strong>the</strong> supplier <strong>and</strong> customer. It is<br />

clear that materials flow from <strong>the</strong> supplier’s supplier to <strong>the</strong> supplier, which can be <strong>the</strong><br />

role <strong>of</strong> <strong>the</strong> company here, <strong>and</strong> <strong>the</strong>n to <strong>the</strong> company’s customer <strong>and</strong> to <strong>the</strong> customer’s<br />

customer. Cash flows <strong>in</strong> <strong>the</strong> reverse direction, from <strong>the</strong> customer to <strong>the</strong> supplier.<br />

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