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CSI in the News - CSI Today

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Noted Bus<strong>in</strong>ess Strategist, SBA Award W<strong>in</strong>ner to OfferMarket<strong>in</strong>g Advice Dur<strong>in</strong>g Free Sem<strong>in</strong>ar at CUNY"sCollege of Staten IslandWEDNESDAY, 19 JANUARY 2011 10:00 NEWS - DAILY NEWSIf you are a bus<strong>in</strong>ess owner whose goals for 2011 <strong>in</strong>clude bigger returns, head for <strong>the</strong> City University of New York'sCollege of Staten Island (<strong>CSI</strong>) tomorrow morn<strong>in</strong>g.That’s when <strong>the</strong> Small Bus<strong>in</strong>ess Development Center (SBDC) at <strong>CSI</strong> will present “Market<strong>in</strong>g Your Bus<strong>in</strong>ess.”The free sem<strong>in</strong>ar will focus on strategies entrepreneurs can use to streng<strong>the</strong>n relationships with establishedcustomers, engage new prospects and gauge <strong>the</strong> effectiveness of market<strong>in</strong>g efforts.Keynote speakers at <strong>the</strong> event will <strong>in</strong>clude Bill Dubovsky, pr<strong>in</strong>cipal technology specialist at Comtel InformationServices, and Barton Horowitz, president of Relevant Public Relations. Both companies are headquartered <strong>in</strong> StatenIsland, N.Y.Horowitz, a former editor and senior bus<strong>in</strong>ess writer at <strong>the</strong> Staten Island Advance, is a recipient of <strong>the</strong> 2010 U.S.Small Bus<strong>in</strong>ess Adm<strong>in</strong>istration F<strong>in</strong>ancial Services Champion of <strong>the</strong> Year Award.Dubovsky will discuss “The Marketers’ Peak Performance Checklist;” Horowitz’s presentation will focus on“Promot<strong>in</strong>g Your Bus<strong>in</strong>ess With Social Media.”"The relationship between social media and a carefully designed market<strong>in</strong>g strategy is too important to be ignored,"Horowitz said.The sem<strong>in</strong>ar will take place 8:30 to 11:30 a.m., <strong>in</strong> build<strong>in</strong>g 1-P (Center for <strong>the</strong> Arts), on <strong>the</strong> <strong>CSI</strong> campus, Willowbrook. Page 127 of 157

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