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GSK Annual Report 2002

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The majority of the competitor panel are US based companies<br />

which operate globally. These companies are competing for the<br />

same talent and any perceived shortfall in GlaxoSmithKline’s<br />

competitive position could lead to a loss of key talent.<br />

GlaxoSmithKline’s remuneration policy was set out at the time<br />

of the merger, endorsed by shareholders then, and has made a<br />

major contribution to the success of the merger.<br />

Remuneration policy<br />

GlaxoSmithKline’s remuneration policy is to pay at industry<br />

competitive levels with a heavy emphasis on pay for performance<br />

and ‘at risk’ remuneration. The policy is designed to:<br />

• focus on long-term sustained success<br />

• focus on shareholder value through a strong emphasis on share<br />

plans<br />

• set high levels of minimum achievement<br />

• ensure integrated performance assessment throughout the<br />

management team to deliver concerted action towards success<br />

• provide opportunities to earn globally competitive rewards, but<br />

only if performance is delivered.<br />

The Remuneration Committee believe that both individual and<br />

team performance are directly linked to organisational success<br />

and are, therefore, critical to GlaxoSmithKline’s future.<br />

Global job evaluation for management level employees is monitored<br />

centrally to ensure consistency and the interlinking of performance<br />

objectives from top to bottom of the management chain and<br />

throughout the Group.<br />

GlaxoSmithKline’s Executive remuneration consists of four<br />

components:<br />

• Salary<br />

• Performance bonus<br />

• Long-term incentives<br />

• Benefits<br />

The relative importance of the fixed and variable elements of pay<br />

for the Executive Directors is illustrated in the table below:<br />

Fixed Performance-related<br />

Short-term incentives Long-term incentives<br />

Base pay Performance bonus Share option Performance<br />

Measures<br />

plan share plan<br />

Operating financial EPS growth of 9 TSR vs FTSE 100<br />

measures percentage points<br />

greater than Retail EPS growth of 9<br />

Performance against Prices Index (RPI) percentage points<br />

individual objectives over 3 years greater than RPI<br />

over 3 years<br />

15-25% 75-85%<br />

These components are subject to regular review to make sure that<br />

remuneration remains competitive and challenging. The following<br />

sections provide greater detail on the performance conditions<br />

above.<br />

Remuneration report GlaxoSmithKline 41<br />

In relating total remuneration opportunity to that available for<br />

comparable roles within the competitor panel, the Committee’s<br />

policy is to provide the opportunity to earn total remuneration<br />

within a range targeted between the median and 65th percentile<br />

of that available among those comparable roles. These<br />

opportunities only crystallise where individual, team and corporate<br />

performance have met strategic, financial and related business<br />

objectives. To provide appropriate incentives for exceptional<br />

performance, the Committee’s policy is to provide market<br />

referenced opportunities beyond this for truly outstanding<br />

performance.<br />

However, the Committee is aware that current levels of long term<br />

incentives do not deliver this policy. Independent market data<br />

demonstrates that GlaxoSmithKline’s top management<br />

remuneration is currently uncompetitive with regard to long-term<br />

incentives. As a result their total remuneration opportunity for<br />

<strong>2002</strong> was well below the industry median.<br />

The Remuneration Committee will continue to monitor closely the<br />

quantum and trend of the competitor panel’s awards and will<br />

consider what should be done in the best interests of the company<br />

and its shareholders.<br />

Salary<br />

Base salaries are established by reference to the median for the<br />

relevant market (in most cases this is the competitor panel) and<br />

will vary based on an executive’s experience, responsibility and<br />

market value. Adjustments to base salaries following appointment<br />

to a position are based on performance. Salaries are typically<br />

reviewed on an annual basis.<br />

Performance bonus<br />

This is based on a formal review of annual performance by business<br />

teams against demanding financial targets and on detailed<br />

assessment of individual accomplishments against objectives.<br />

Bonuses are subject to upper limits, derived from practice across<br />

the competitor panel. The highest of these limits is 200 per cent<br />

of base salary. On target business performance brings total annual<br />

cash remuneration into line with the competitor panel. <strong>Annual</strong><br />

cash remuneration rises if the target performance is exceeded,<br />

but falls well below the level of competitors if these targets are<br />

not achieved. Executives may invest their bonus in GlaxoSmithKline<br />

shares, in which case the bonus is enhanced by ten per cent but<br />

the shares must be held for a minimum of three years.<br />

Long-term incentives<br />

These comprise share options and participation in a Performance<br />

Share Plan that links reward to shareholder value over the long<br />

and medium term respectively.<br />

Performance conditions over the relevant measurement periods<br />

for the different plans were designed to provide a competitive<br />

remuneration package that, as a whole, focuses Executive Directors<br />

on meeting the Group’s business objectives.<br />

The design of plans is reviewed to ensure that they evolve to meet<br />

the needs of a changing competitive environment, both in terms<br />

of maintaining the competitive position in the global market and<br />

ensuring a focus on current business issues.

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