Factors Influencing Visitor's Choices of Urban Destinations in North ...
Factors Influencing Visitor's Choices of Urban Destinations in North ...
Factors Influencing Visitor's Choices of Urban Destinations in North ...
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series, simple autoregressive and “no change” models, to more complicated errorcorrectionmodels.Key F<strong>in</strong>d<strong>in</strong>gsThe most common, recurr<strong>in</strong>g themes evident <strong>in</strong> the literature review are identified <strong>in</strong> thefollow<strong>in</strong>g summary po<strong>in</strong>ts 4 . The key f<strong>in</strong>d<strong>in</strong>gs highlight the importance <strong>of</strong>:Promotion: Information available to the traveller prior to his departure, and thepresentation <strong>of</strong> this <strong>in</strong>formation, is important <strong>in</strong> determ<strong>in</strong><strong>in</strong>g the dest<strong>in</strong>ation for manytravellers.Quality: The tourist is search<strong>in</strong>g for a high-quality travel experience. Quality is shapedby all elements affect<strong>in</strong>g the tourist at the site, and it is primarily by <strong>of</strong>fer<strong>in</strong>g a highqualityexperience that dest<strong>in</strong>ations compete.Enterta<strong>in</strong>ment: The “enterta<strong>in</strong>ment value” <strong>of</strong> a dest<strong>in</strong>ation is important to manytourists—even at museums and other “cultural” sites.Shopp<strong>in</strong>g Atmosphere: Shopp<strong>in</strong>g is an important element to a tourist, but it must help todeliver the “atmosphere” <strong>of</strong> the dest<strong>in</strong>ation to the visitor.Tourism Infrastructure: The dest<strong>in</strong>ation’s tourism <strong>in</strong>frastructure (generally speak<strong>in</strong>g,elements that ease the tourists access to the dest<strong>in</strong>ation—hotels, transportation, attitudes<strong>of</strong> locals towards tourists, etc.) is a very important contributor to the tourist’s overallexperience.Multiple Attractions: Complementary or <strong>in</strong>teraction <strong>of</strong> multiple sites at the dest<strong>in</strong>ationis important.B. Selection <strong>of</strong> <strong>North</strong> American CitiesFor the purpose <strong>of</strong> this study, Global Insight selected the sample <strong>of</strong> 50 majormetropolitan areas 5 (MSA), <strong>in</strong>clud<strong>in</strong>g 40 U.S. and 10 Canadian cities. The selected citieseach <strong>of</strong>fer a broad range <strong>of</strong> attractions by themselves, and do not rely on attractions nearthat are not a part <strong>of</strong> the metropolitan area. All 50 cities have a population <strong>of</strong> 500,000 ormore. Global Insight did not consider a number <strong>of</strong> cities that develop a significantamount <strong>of</strong> leisure visitation by virtue <strong>of</strong> one ma<strong>in</strong> type <strong>of</strong> attraction.4 Please refer to the Technical Appendix for a full coverage <strong>of</strong> Literature Review.5 In Canada, these areas are called census metropolitan areas (CMA).7
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