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Factors Influencing Visitor's Choices of Urban Destinations in North ...

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Table 5: Summary Sheet for New YorkNEY Overall score - Conde Naste Traveller 82.70%Overall score - Michel<strong>in</strong> 3Total count <strong>of</strong> attractions 294Number <strong>of</strong> attractions with *** rat<strong>in</strong>g 61Number <strong>of</strong> attractions with ** rat<strong>in</strong>g 81Number <strong>of</strong> attractions with * rat<strong>in</strong>g 23Public Transportation/Infrastructure Overall score - Places Rated Almanac 99.43%Large hub (yes-1, no-0) 1International airport, nonstop<strong>in</strong>ternational dest<strong>in</strong>ation (yes-1, no-0) 1Number <strong>of</strong> Miss<strong>in</strong>g Attractions (tcma) 7Source: Global Insight, Inc.Non-Attraction VariablesThe number <strong>of</strong> visits was not only regressed on different types <strong>of</strong> attractions, but also ona variety <strong>of</strong> non-attraction variables. These variables were <strong>in</strong>cluded to control forvariations <strong>in</strong> other visitor <strong>in</strong>fluences from city to city; and to <strong>in</strong>clude measures <strong>of</strong> tourism<strong>in</strong>frastructure that also varied among the 50 cities. The literature review had suggestedthe importance that <strong>in</strong>frastructure plays <strong>in</strong> attract<strong>in</strong>g tourists and contribut<strong>in</strong>g to theoverall experience. Consequently, Global Insight added measures <strong>of</strong> hotel property count,hotel room count, and public transportation score to the modell<strong>in</strong>g process.A number <strong>of</strong> these variables ultimately proved useful <strong>in</strong> our analysis, while others didnot. The detailed discussion <strong>of</strong> our modell<strong>in</strong>g results will refocus on the usefulness <strong>of</strong>these non-attraction variables.Table 6: Non-Attraction VariablesType <strong>of</strong> VariableOverall City ScoreFilter Variable for a Large Hub AirportPopulation by State or Prov<strong>in</strong>ce Total Count <strong>of</strong> Miss<strong>in</strong>g AttractionsHotel Room CountPopulation DensityProperty CountProximity to Major Metro AreasPublic Transportation ScoreCity-by-city Market<strong>in</strong>g BudgetsFilter Variable for International AirportOverall City Score: The overall city score captures the quality rat<strong>in</strong>g for a particularcity. This variable was obta<strong>in</strong>ed from Michel<strong>in</strong>'s travel guide, which provided aconsistent rank<strong>in</strong>g for all 50 cities. The overall score ranges from a three-star rat<strong>in</strong>g to aone-star rat<strong>in</strong>g. Global Insight assumed that a higher overall score would <strong>in</strong>crease thenumber <strong>of</strong> tourists.Population by State or Prov<strong>in</strong>ce: Population data was obta<strong>in</strong>ed from Statistics Canadaand Global Insight databanks. The data were obta<strong>in</strong>ed for 2002.12

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