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Pigment Reduction in Corn Gluten Meal and Its Effects on Muscle ...

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deep <str<strong>on</strong>g>and</str<strong>on</strong>g> fast glycolytic cells, <str<strong>on</strong>g>and</str<strong>on</strong>g> 3) p<str<strong>on</strong>g>in</str<strong>on</strong>g>k muscle (located between red <str<strong>on</strong>g>and</str<strong>on</strong>g> white muscle),shar<str<strong>on</strong>g>in</str<strong>on</strong>g>g metabolic properties of red <str<strong>on</strong>g>and</str<strong>on</strong>g> white muscle (Fauc<strong>on</strong>neau et al., 1997).Myofibers (myocytes, muscle cells or muscle fibers) are cyl<str<strong>on</strong>g>in</str<strong>on</strong>g>drical mult<str<strong>on</strong>g>in</str<strong>on</strong>g>ucleated cellsarranged with<str<strong>on</strong>g>in</str<strong>on</strong>g> myomeres <str<strong>on</strong>g>in</str<strong>on</strong>g> clusters of cells called fascicles. Myofibers are composed of l<strong>on</strong>gc<strong>on</strong>tractile prote<str<strong>on</strong>g>in</str<strong>on</strong>g> bundles (c<strong>on</strong>ta<str<strong>on</strong>g>in</str<strong>on</strong>g><str<strong>on</strong>g>in</str<strong>on</strong>g>g act<str<strong>on</strong>g>in</str<strong>on</strong>g> <str<strong>on</strong>g>and</str<strong>on</strong>g> myos<str<strong>on</strong>g>in</str<strong>on</strong>g> complexes) called myofribrils. Act<str<strong>on</strong>g>in</str<strong>on</strong>g><str<strong>on</strong>g>and</str<strong>on</strong>g> myos<str<strong>on</strong>g>in</str<strong>on</strong>g> are organized with<str<strong>on</strong>g>in</str<strong>on</strong>g> myofibrils <str<strong>on</strong>g>in</str<strong>on</strong>g> units of repetiti<strong>on</strong> named sarcomeres.Flesh quality is determ<str<strong>on</strong>g>in</str<strong>on</strong>g>ed by a comb<str<strong>on</strong>g>in</str<strong>on</strong>g>ati<strong>on</strong> of muscle characteristics <str<strong>on</strong>g>in</str<strong>on</strong>g>clud<str<strong>on</strong>g>in</str<strong>on</strong>g>g fleshfirmness <str<strong>on</strong>g>and</str<strong>on</strong>g> colour (Anders<strong>on</strong>, 2000). Flesh quality traits dramatically <str<strong>on</strong>g>in</str<strong>on</strong>g>fluence the price of thef<str<strong>on</strong>g>in</str<strong>on</strong>g>al product, thus achiev<str<strong>on</strong>g>in</str<strong>on</strong>g>g high st<str<strong>on</strong>g>and</str<strong>on</strong>g>ards <str<strong>on</strong>g>in</str<strong>on</strong>g> flesh quality will result <str<strong>on</strong>g>in</str<strong>on</strong>g> premium price. On theother h<str<strong>on</strong>g>and</str<strong>on</strong>g>, fillets present<str<strong>on</strong>g>in</str<strong>on</strong>g>g poor physical characteristic will be downgraded (i.e. reducti<strong>on</strong> ofthe ec<strong>on</strong>omic value of the product) at process<str<strong>on</strong>g>in</str<strong>on</strong>g>g plants (Johnst<strong>on</strong> et al., 2006).2.4 Salm<strong>on</strong>id fish fillet colour <str<strong>on</strong>g>and</str<strong>on</strong>g> c<strong>on</strong>sumers’ percepti<strong>on</strong>The c<strong>on</strong>spicuous red to p<str<strong>on</strong>g>in</str<strong>on</strong>g>k colour <str<strong>on</strong>g>in</str<strong>on</strong>g> fillets from salm<strong>on</strong>id fish is an important qualityparameter. Colour has been positively related to c<strong>on</strong>sumer purchas<str<strong>on</strong>g>in</str<strong>on</strong>g>g decisi<strong>on</strong> at sell<str<strong>on</strong>g>in</str<strong>on</strong>g>g po<str<strong>on</strong>g>in</str<strong>on</strong>g>ts.C<strong>on</strong>sumers associate colour with characteristics such as age, orig<str<strong>on</strong>g>in</str<strong>on</strong>g>, expected flavour/texture <str<strong>on</strong>g>and</str<strong>on</strong>g>freshness (Anders<strong>on</strong>, 2000).<str<strong>on</strong>g>Reducti<strong>on</strong></str<strong>on</strong>g> of expected colour <str<strong>on</strong>g>in</str<strong>on</strong>g> muscle from salm<strong>on</strong>id fish negatively affects its appeal <str<strong>on</strong>g>and</str<strong>on</strong>g>reduces its ec<strong>on</strong>omic value as c<strong>on</strong>sumers relate this treat with a more expensive product. There isa clear preference from c<strong>on</strong>sumers for redder fillets compare to pale <strong>on</strong>es. C<strong>on</strong>sumers’will<str<strong>on</strong>g>in</str<strong>on</strong>g>gness to pay (WTP) was positively correlated to fillet redness <str<strong>on</strong>g>in</str<strong>on</strong>g> a real choice experiment,8

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