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Discover New Applications For Low-Cost Solutions Discover ... - Xilinx

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Innovation, Education, Exploration<br />

by Wim Roelandts<br />

CEO, <strong>Xilinx</strong>, Inc.<br />

<strong>Xilinx</strong> products<br />

and services continue<br />

to expand<br />

the limits of possibility.<br />

We strive to<br />

make the best and<br />

most innovative<br />

products in the<br />

programmable<br />

logic industry –<br />

and deliver them<br />

as a complete solution that gives you everything<br />

you need to bring your product to<br />

market first. Here are a few of our innovations<br />

that may interest you.<br />

Programmable World<br />

On May 6, <strong>Xilinx</strong> launched Programmable<br />

World 2003 – a nine-month international<br />

initiative designed to help you understand<br />

and use the latest programmable logic solutions.<br />

It includes technical forums, exhibits,<br />

and workshops in dozens of cities around the<br />

world. By the time it ends in November,<br />

Programmable World 2003 will have<br />

reached more than 10,000 executives, system<br />

architects, engineers, and project managers<br />

worldwide. Co-sponsored by more than 30<br />

industry leaders – including Agilent,<br />

Cadence, IBM, Intel, Texas Instruments,<br />

Mentor Graphics, and Wind River Systems –<br />

Programmable World 2003 started in North<br />

America, then went to Europe, on to China<br />

and Taiwan, and will finish in Japan and<br />

Korea in November.<br />

Following the worldwide forums, which<br />

ended in August, we have been holding indepth<br />

technical workshops, including multiple<br />

full-day courses on high-speed DSP,<br />

connectivity, processing, and system design.<br />

At the Programmable World 2003 forum<br />

in Japan this summer, Dr. Tsugio Makimoto,<br />

chief technical officer of Sony, asserted that<br />

field programmability is “hitting its peak”<br />

from 1997 through 2007. Dr. Makimoto<br />

stated a second wave of digital consumer<br />

From Programmable World in 2003 to landing on Mars in 2004,<br />

<strong>Xilinx</strong> leads the industry in new products and new applications.<br />

products will become the mainstay for<br />

future market expansion, just as personal<br />

computing products drove the first wave of<br />

the digital revolution. “Field programmability<br />

is a must in this new era of digital consumer<br />

goods,” Dr. Makimoto said. “These<br />

products have short time-to-market windows,<br />

and product life cycles that come<br />

quickly and end dramatically. Flexible, agile<br />

solutions are critical.”<br />

<strong>Xilinx</strong> Goes to Mars<br />

NASA recently launched two Mars<br />

Exploration Rover (MER) missions, which<br />

depend on the most advanced, radiationtolerant<br />

Virtex FPGAs in critical applications<br />

for both the landers and rover vehicles.<br />

The Spirit MER was launched June 10 and<br />

the Opportunity MER was launched July 7.<br />

Chosen because of their reprogrammability<br />

and high densities, the Virtex FPGAs<br />

serve as the main brain of the motor control<br />

boards. These FPGAs will be used to control<br />

the pyrotechnic devices that will cushion the<br />

touchdown of the landers in January 2004.<br />

The <strong>Xilinx</strong> FPGAs will also direct the motor<br />

control functions on the rovers, including<br />

controllers for the wheels, steering, and<br />

antenna gimbals.<br />

The radiation-tolerant Virtex devices on<br />

the two MER missions have up to one million<br />

system gates and total ionizing dose guaranteed<br />

to 100 kRads(si). We will soon announce<br />

a next-generation family of radiation-tolerant<br />

Virtex-II products with up to six million system<br />

gates and total ionizing dose guaranteed<br />

to 200 kRads(si).<br />

RocketPHY<br />

In May, we introduced our new RocketPHY<br />

stand-alone, SONET-compliant, 10 Gbps<br />

transceivers. These devices are among the<br />

industry’s first 10 Gbps products using CMOS<br />

process technology.<br />

The RocketPHY transceivers are the first<br />

products from <strong>Xilinx</strong> that are not directly<br />

related to programmable logic devices, but<br />

they are designed to work with our FPGAs.<br />

These transceivers use the same high-speed<br />

I/O technology as our Virtex-II Pro X<br />

FPGAs in application-specific designs that<br />

solve many I/O challenges – at far less cost<br />

than any competing product in networking<br />

applications.<br />

Conclusion<br />

<strong>Xilinx</strong> continues to innovate in technology<br />

and penetrate new markets. Although our<br />

process technology, devices, and software<br />

are continually setting the highest standards<br />

for performance, quality, and reliability, we<br />

are also setting new standards in other critical<br />

areas that affect your life. You’ll find that<br />

our products, our support services, and our<br />

educational programs work together to<br />

bring you a cohesive, faster time to market,<br />

and lowest cost path to your next product<br />

introduction. There simply is no easier,<br />

faster, or lower cost way to develop flexible<br />

new products than with <strong>Xilinx</strong> silicon, software,<br />

and support.<br />

6Fall 2003 Xcell Journal Xcell Journal Spring 2003 5

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