Discover New Applications For Low-Cost Solutions Discover ... - Xilinx
Discover New Applications For Low-Cost Solutions Discover ... - Xilinx
Discover New Applications For Low-Cost Solutions Discover ... - Xilinx
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View<br />
from the top<br />
Innovation, Education, Exploration<br />
by Wim Roelandts<br />
CEO, <strong>Xilinx</strong>, Inc.<br />
<strong>Xilinx</strong> products<br />
and services continue<br />
to expand<br />
the limits of possibility.<br />
We strive to<br />
make the best and<br />
most innovative<br />
products in the<br />
programmable<br />
logic industry –<br />
and deliver them<br />
as a complete solution that gives you everything<br />
you need to bring your product to<br />
market first. Here are a few of our innovations<br />
that may interest you.<br />
Programmable World<br />
On May 6, <strong>Xilinx</strong> launched Programmable<br />
World 2003 – a nine-month international<br />
initiative designed to help you understand<br />
and use the latest programmable logic solutions.<br />
It includes technical forums, exhibits,<br />
and workshops in dozens of cities around the<br />
world. By the time it ends in November,<br />
Programmable World 2003 will have<br />
reached more than 10,000 executives, system<br />
architects, engineers, and project managers<br />
worldwide. Co-sponsored by more than 30<br />
industry leaders – including Agilent,<br />
Cadence, IBM, Intel, Texas Instruments,<br />
Mentor Graphics, and Wind River Systems –<br />
Programmable World 2003 started in North<br />
America, then went to Europe, on to China<br />
and Taiwan, and will finish in Japan and<br />
Korea in November.<br />
Following the worldwide forums, which<br />
ended in August, we have been holding indepth<br />
technical workshops, including multiple<br />
full-day courses on high-speed DSP,<br />
connectivity, processing, and system design.<br />
At the Programmable World 2003 forum<br />
in Japan this summer, Dr. Tsugio Makimoto,<br />
chief technical officer of Sony, asserted that<br />
field programmability is “hitting its peak”<br />
from 1997 through 2007. Dr. Makimoto<br />
stated a second wave of digital consumer<br />
From Programmable World in 2003 to landing on Mars in 2004,<br />
<strong>Xilinx</strong> leads the industry in new products and new applications.<br />
products will become the mainstay for<br />
future market expansion, just as personal<br />
computing products drove the first wave of<br />
the digital revolution. “Field programmability<br />
is a must in this new era of digital consumer<br />
goods,” Dr. Makimoto said. “These<br />
products have short time-to-market windows,<br />
and product life cycles that come<br />
quickly and end dramatically. Flexible, agile<br />
solutions are critical.”<br />
<strong>Xilinx</strong> Goes to Mars<br />
NASA recently launched two Mars<br />
Exploration Rover (MER) missions, which<br />
depend on the most advanced, radiationtolerant<br />
Virtex FPGAs in critical applications<br />
for both the landers and rover vehicles.<br />
The Spirit MER was launched June 10 and<br />
the Opportunity MER was launched July 7.<br />
Chosen because of their reprogrammability<br />
and high densities, the Virtex FPGAs<br />
serve as the main brain of the motor control<br />
boards. These FPGAs will be used to control<br />
the pyrotechnic devices that will cushion the<br />
touchdown of the landers in January 2004.<br />
The <strong>Xilinx</strong> FPGAs will also direct the motor<br />
control functions on the rovers, including<br />
controllers for the wheels, steering, and<br />
antenna gimbals.<br />
The radiation-tolerant Virtex devices on<br />
the two MER missions have up to one million<br />
system gates and total ionizing dose guaranteed<br />
to 100 kRads(si). We will soon announce<br />
a next-generation family of radiation-tolerant<br />
Virtex-II products with up to six million system<br />
gates and total ionizing dose guaranteed<br />
to 200 kRads(si).<br />
RocketPHY<br />
In May, we introduced our new RocketPHY<br />
stand-alone, SONET-compliant, 10 Gbps<br />
transceivers. These devices are among the<br />
industry’s first 10 Gbps products using CMOS<br />
process technology.<br />
The RocketPHY transceivers are the first<br />
products from <strong>Xilinx</strong> that are not directly<br />
related to programmable logic devices, but<br />
they are designed to work with our FPGAs.<br />
These transceivers use the same high-speed<br />
I/O technology as our Virtex-II Pro X<br />
FPGAs in application-specific designs that<br />
solve many I/O challenges – at far less cost<br />
than any competing product in networking<br />
applications.<br />
Conclusion<br />
<strong>Xilinx</strong> continues to innovate in technology<br />
and penetrate new markets. Although our<br />
process technology, devices, and software<br />
are continually setting the highest standards<br />
for performance, quality, and reliability, we<br />
are also setting new standards in other critical<br />
areas that affect your life. You’ll find that<br />
our products, our support services, and our<br />
educational programs work together to<br />
bring you a cohesive, faster time to market,<br />
and lowest cost path to your next product<br />
introduction. There simply is no easier,<br />
faster, or lower cost way to develop flexible<br />
new products than with <strong>Xilinx</strong> silicon, software,<br />
and support.<br />
6Fall 2003 Xcell Journal Xcell Journal Spring 2003 5