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journal of public affairs education - NASPAA *The Global Standard ...

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Operation PSA: The Action Learning <strong>of</strong> Curiosity and CreativityBecause the objective was to find pedagogical alternatives that would be usefulin bolstering leadership skills, former graduate and undergraduate students wereapproached as potential members. Three graduate students were selected becausetheir experiences (i.e., variance in modes <strong>of</strong> successful learning) and breadth <strong>of</strong>backgrounds (e.g, international, nontraditional, and doctoral) would serve as asounding board for the final resolutions proposed by the team. Initial delineation<strong>of</strong> duties and time obligations were discussed, along with the general direction <strong>of</strong>the research. Finally, the assembled team approached its endeavors by declaringthat personal ego would not be allowed. Rather, the collaborative efforts <strong>of</strong> thegroup in addressing the problem would be paramount.Step 3: Topic and Literature ClarificationVarious suggestions regarding elucidation <strong>of</strong> the topic were discussed duringthis phase <strong>of</strong> the project, but it was the enthusiasm <strong>of</strong> one team memberregarding the reproductive and creative means <strong>of</strong> PSAs for developing <strong>public</strong>and nonpr<strong>of</strong>it leadership that rallied our passion. This member’s experience,based on a second-place win in the previous year’s YouTube Challenge, lentadditional credibility to the topic when paired with <strong>NASPAA</strong>’s continuingpromotion <strong>of</strong> PSAs.From this point forward, each team member began researching the particularareas <strong>of</strong> interest and intrigue that they would later write about in their sections<strong>of</strong> the conference PowerPoint display (Kimoto, Frasco, Juta, & Mulder, 2008b).For the previous YouTube winner, the topic <strong>of</strong> creativity expanded herinvolvement with active learning. For the nontraditional student with abackground in marketing and <strong>public</strong> relations, there was an immediateconnection in the branding <strong>of</strong> real-word experiences. The last student member,a graduate student from Zimbabwe who would soon be pursuing doctoralstudies, chose technology because she valued its force as a catalyst <strong>of</strong> change forall people. The remaining member’s focus rested upon uniting the interests <strong>of</strong>the team members under one theoretical foundation. Action learning wasselected because it advances the prominence that communication plays in thedevelopment <strong>of</strong> collaborative leaderships. Henceforth, all efforts were poised toinvestigate the boundary-spanning capacity <strong>of</strong> PSAs as inspirational tools inexpanding leadership capabilities.Step 4: Protocol and Rubric DevelopmentAny group that values its efforts is likely to establish a list <strong>of</strong> rules and codes.The members <strong>of</strong> Operation PSA spent a great deal <strong>of</strong> time discussing theirresearch, the necessity for student participation, potential venues for filming,and the appearance <strong>of</strong> the final PSAs. First, while the general applicationquestion had been framed, the team brainstormed an additional list <strong>of</strong> 24questions that could be modeled by student and faculty participants in the368 Journal <strong>of</strong> Public Affairs Education

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