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106 Southeastern Oklahoma State University ECON 2213 Principles of Microeconomics ENG 3903 Technical and Professional Writing BUS 1133 Introduction to Business BUS 2633 Business Statistics BUS 3333 Business Ethics FIN 3113 Business Finance MKT 3233 Principles of Marketing MNGT 3113 Management and Organizational Behavior MNGT 3243 Production and Operations Management MNGT 4633 Business Policy Marketing Major - required (9 semester hours): MKT 3633 Consumer Behavior MKT 4333 Marketing Research MKT 4643 Marketing Management Marketing Major - electives (9 semester hours): MKT 3433 Retailing MKT 3643 Promotional Strategies MKT 4123 International Marketing MKT 4243 Sales and Sales Management MKT 4653 Contemporary Issues in Marketing Electives (6 semester hours): Electives may be selected from any upper-level ACCT, FIN, MNGT or MKT course. At least one must be at the 4000 level. Specified General Education Requirements: COMM 2213 Business and Professional Speaking ECON 2113 Principles of Macroeconomics MATH 1513 College Algebra or math course with college algebra as a prerequisite Non-Business Courses: Students majoring in Marketing must take at least 50 percent (62 credit hours) of their course work in non-business courses. Economics courses are considered non-business courses for this requirement. Graduation GPA Requirement: The Bachelor of Business Administration program in Marketing requires that students achieve a 2.0 GPA in the business core, AND a 2.0 GPA in the area of specialization in addition to the University graduation GPA requirements listed on page 61. NOTE: Students completing the Business Core plus the Marketing Major will not be required to complete a minor. This program is equivalent to a major-minor. The major program is just one component of a baccalaureate degree. For other degree requirements see pages 58-61. NOTE: Junior level standing is a prerequisite for enrollment in any 3000 or 4000 level business course. Marketing Minor ............................................ 18 Hours: Required (3 hours) MKT 3233 Principles of Marketing 15 semester hours from the following : MKT 3643 Promotional Strategies MKT 3433 Retailing MKT 4123 International Marketing MKT 4233 Sales and Sales Management MKT 4643 Marketing Mangement MKT 4653 Contemporary Issues in Marketing MKT 4333 Marketing Research Pre-requisites if MKT 4333 taken (1 of the following)- BUS 2633 Business Statistics STAT 2153 Statistical Methods
GENERAL BUSINESS The General Business program is designed to prepare students for employment in a wide range of administrative positions in private business, government, or not-for-profit businesses. It is an interdepartmental major intended for students who wish to remain generalists rather than specialists in the business field. The curriculum promotes a general understanding of the business environment while providing a strong foundation in the common body of business knowledge. Beyond the business core, upper-level electives include courses within accounting, finance, management and marketing. GENERAL BUSINESS (105) BACHELOR OF BUSINESS ADMINISTRATION General Business .......................... 66 Semester Hours Business Core (42 semester hours): ACCT 2103 Fundamentals of Financial Accounting ACCT 2203 Fundamentals of Managerial Accounting BIM 3183 Business Information Management BLAW 3123 Legal Environment of Business ECON 2213 Principles of Microeconomics ENG 3903 Technical and Professional Writing BUS 1133 Introduction to Business BUS 2633 Business Statistics BUS 3333 Business Ethics FIN 3113 Business Finance MKT 3233 Principles of Marketing MNGT 3113 Management and Organizational Behavior MNGT 3243 Production and Operations Management MNGT 4633 Business Policy General Business Major .............(24 semester hours) MNGT 3343 Small Business Management or MNGT 4643 Entrepreneurship & New Ventures BUS 4813 International Business & Law (or any other upper level International Business course) Plus any 6 courses from ACCT, BUS, FIN, MNGT, BLAW, or MKT at the 3000+ level with no more than three from any one prefix. At least one course must be at the 4000 level. All courses must be approved by your advisor. Specified General Education Requirements: COMM 2213 Business and Professional Speaking ECON 2113 Principles of Macroeconomics MATH 1513 College Algebra or math course with college algebra as a prerequisite John Massey School of Business 107 Non-Business Courses: Students majoring in General Business must take at least 50 percent (62 credit hours) of their course work in non-business courses. Economics courses are considered non-business courses for this requirement. Graduation GPA Requirement: The Bachelor of Business Administration program in General Business requires that students achieve a 2.0 GPA in the business core, AND a 2.0 GPA in the area of specialization in addition to the University graduation GPA requirements listed on page 61. NOTE: Students completing the Business Core plus the General Business Major will not be required to complete a minor. This program is equivalent to a major-minor. The major program is just one component of a baccalaureate degree. For other degree requirements see pages 56-60. General Business Minor ............................... 18 Hours: Core (9 hours) ACCT 2103 Fundamentals of Financial Accounting MKT 3233 Principles of Marketing MNGT 3113 Management and Organizational Behavior Electives ...................................................9 hours chosen from the following: BUS 1133, ACCT 2203, ECON 2213, and/or any 3000+ ACCT, BLAW, BUS, FIN, MKT or MNGT course
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