Annual report 20108.31 MB - Boskalis

StrategyIn the next few years we will concentrate ouractivities on six geographic regions, withouthowever losing sight of other areas:1. North-West Europe2. South and West Africa3. Brazil4. Middle East5. Southeast Asia6. AustraliaFinally, we will focus on Value-Adding Assetsthrough a combination of activities and equipmentwhich enables us both to operate cost-effectivelyat the lower end of the market and to be successfulin the complex turnkey/multidisciplinary integratedprojects at the top end of the market.Optimize• Cost leadership• Further integration of activities• Invest in developing competenciesWith the new composition of the group and thefocus areas we have defined we plan to optimizethe cohesion between the various activities. On thecost side we will do this by making better use ofthe potential of our organizations and by investingin developing the competencies which strengthenour position as a high-end contractor.1. Cost leadership - We want to strengthen ourcost leadership by taking maximum advantageof the group’s economies of scale, for exampleby leveraging our purchasing power withsuppliers. We want to reduce costs throughbenchmarking and exchanging best practices.Moreover, we will set priorities within thebusiness, prioritizing activities and assetswith value-added contracting potential andfocusing on the six geographic regions.2. Integration & centralization of resources –We are working on enhancing theorganization’s efficiency by further integratingvarious support activities and physicallyhousing them under the same roof. Theprincipal internal synergy opportunities liein central management of the equipment(fleet management), purchasing, crewing andtraining. Furthermore, by acting in concert inthe market we will be able to take advantageof new commercial opportunities that arise,with both new and existing clients.3. Invest in developing competencies - In orderto provide our joint activities in the highersegment we plan to combine and reinforcethe necessary competencies - primarilyengineering, costing, work preparation, riskmanagement, project management andinnovation. In the past few years Boskalis hasstrongly developed these competencies withregard to large, complex dredging projects. Wewant to further develop this knowledge andexpertise and use it to scale up the group’sother activities towards turnkey projects. Forexample, we see opportunities in the marketfor providing complex oil and gas dredgingwork combined with SMIT activities.Reinforce:• Invest in the dredging fleet• Invest in other equipment• Combine terminal servicesWe are going to reinforce our existing activities.Royal Boskalis Westminster nv17