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Counting<br />

on<br />

Agribusiness<br />

By Guy Pfeffermann and Nora Brown<br />

By fostering<br />

connections<br />

between<br />

agribusiness and<br />

farmers, Africa<br />

can promote<br />

shared economic<br />

growth with<br />

positive social<br />

impacts<br />

The importance of agriculture to Africa’s<br />

development and poverty reduction<br />

can hardly be overstated. Agriculture<br />

is Africa’s largest employer, supplying<br />

nearly two-thirds of all jobs and<br />

providing critical employment and<br />

sustenance to the rural population.<br />

Agriculture also accounts for a growing proportion<br />

of domestic trade, which allows the continent to<br />

feed its population and better protect itself from<br />

external shocks in the global market. At the same<br />

time, entrepreneurs in quite a few African countries<br />

have responded to growing foreign demand for highvalue-added<br />

products, leading to agriculture’s rising<br />

importance to exports.<br />

2011–2012 47

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