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WHOI-90-52

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manufacturing would predict between 25 to 40 percent more imports than what is currently<br />

observed in Japan. Much of this effect may be attributed to the fact that the Japanese have been<br />

tremendous savers. Until the last few yeas, Japanese ta laws nave systematically encouraged<br />

personal savings (eaings on these accounts were ta exempt). But these laws have changed<br />

recntly, and we ca begin to se a more consumer-oriente economy in Japan, with a narowing<br />

difference between the relatively high savings rate in Japan and the much lower rate in the<br />

United States.<br />

What about the invisible barers? The most significat one probably is "administrtive. II It<br />

emerges from the intimate relationship between the governmenta agencies and the industrial<br />

organizations in Japan. It implies that the government officials tell (prhaps informally) Japanese<br />

companies whether or not to import and from which Japanese companies to purchase supplies.<br />

This is just another manifestation of governmenta economic cordination.<br />

Stadards testing and certification is another area in which there have been complaints about<br />

Japanese practice. The stadards required by the Japanese for imported products are not always<br />

clealy ariculated, and frequently they are written in such a way as to appe to favor Japanese<br />

products and to "lock-out" U.S. products. Invisible barers tend to crop up in public<br />

procurement as well. Such barers involve the use of single tenders, short bid times, complex<br />

qualifying procures, and a general lack of transparency in the procurement procss.<br />

Furthermore, in Japan there is a systematic "defense" of depresse industres. Among these is<br />

included the shipbuilding industr, and electronics instrmentation for ships may be favored<br />

through support for this industr.<br />

Two more invisible barers are importt to mention. One concerns the lag between invention<br />

disclosure and patent issuance. In Japan this period averages about six yeas (compared with two<br />

in the Unite States). Thus there is concern that the longer lag period leads to imitation and<br />

quasi-infringement of technologies develope outside Japan.<br />

Finally, the complexity of distrbution channels may have a significat effect on the extent to<br />

which U.S. products ca compete in Japanese markets. Baassa and Noland (fortcoming) have<br />

explained that:<br />

Commercial practices, many unique only to Japan, ha severely inhibited the abilty of<br />

companies wishing to enlarge their share of the market. For example, it is virtually impossible<br />

to sell to Japan without having an affliated company doing the marketing and distribution...the<br />

structure of Japan's distribution network is a major impediment to our exporters gaining a fair<br />

share of the market. The distribution network is so complex tha the imported product becomes<br />

very expensive by the time it reaches the consumer.<br />

Conclusion<br />

It is importt to point out a trend in Japan concerning the decline in the strength and depth of<br />

the market faced by marne tehnologies. In order to fill a gap in the market, the Japanese have<br />

10

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