S P R I N G 2 0 1 3 - USS at Tufts - Tufts University
S P R I N G 2 0 1 3 - USS at Tufts - Tufts University
S P R I N G 2 0 1 3 - USS at Tufts - Tufts University
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Course ListingsFall 2012Entrepreneurial LeadershipELS 0101ENTREPRENEURSHIP&BUS PLNThis course focuses on investig<strong>at</strong>ing, understanding, and implementingthe process of founding a start-up firm. Elements of searching out newventure opportunities, m<strong>at</strong>ching skills with a new venture, financing,competitive str<strong>at</strong>egy, intellectual property, and oper<strong>at</strong>ing a new venturewill be explored. The focus of the course will be the development andpresent<strong>at</strong>ion of a business plan cre<strong>at</strong>ed by teams of students withvarious academic backgrounds.Sections01519 ELS 010101 8+ Barlow, James 1.0 SophomoreStanding01520 ELS 010102 7+ Shapiro, Felice 1.0 Soph Standing03906 ELS 010103 12+ Greenwald, Davi 1.0 Grad, Med,Dental, VetStudentsPreferredELS 0103ENTREPRENEURIAL FINANCEThis course focuses on understanding how to construct the d<strong>at</strong>a andfind appropri<strong>at</strong>e financing for a startup venture. Various forms offinancing are introduced: vendor financing, factoring, etc. Through amedley of tests, case studies, and team exercises, students exercisebasic financial skills such financial st<strong>at</strong>ement formul<strong>at</strong>ion, NPV analysisand scenario analysis. The course focuses as much <strong>at</strong>tention on how toreject a bad idea as support a good one.Sections01521 ELS 010301 10+ Wilmot, Richard 1.0 Preq:els 10101522 ELS 010302 6+ Apeseche, Frank 1.0 Prerequisite:Els 101ELS 0105ENTREPRENEURIAL MKTGThis course focuses on institutional and product marketing methodsused by start-up to medium-sized companies. After an overview ofbasic marketing principles, the course will cover the spectrum fromday-to-day marketing activities of the entrepreneurial business topositioning and str<strong>at</strong>egy. Students will learn to analyze, formul<strong>at</strong>e, andimplement marketing str<strong>at</strong>egies, explore concepts for understandingcustomer behavior and cre<strong>at</strong>ing entrepreneurial marketing str<strong>at</strong>egy, andlearn the fundamentals of market research, pricing, and reaching andselling to customers.Sections01523 ELS 010501 7+ Derby, John 1.0 Preq:els 10101524 ELS 010502 10+ Finn, Gavin A. 1.0 Prerequisite:Els 101ELS 0107ENTREPRENEURIAL LEADERSHThis course is designed to help students develop the knowledge,confidence, skills, and self-image necessary to pursue entrepreneurialventures in such domains as business, government, and public service.It provides a found<strong>at</strong>ion in the fundamentals of entrepreneurialleadership, as well as a source of inspir<strong>at</strong>ion and energy in the art andscience of taking visions and bringing them to reality.Sections01525 ELS 010701 11+ Stepp, Pamela 1.0 Preq:els 101ELS 0141INNOVATIVE SOCIAL ENTER(Cross-listed as AMER 141.) Social entrepreneurs bring innov<strong>at</strong>ive,practical solutions to social problems. Entrepreneurs are opportunityoriented, resourceful, value-cre<strong>at</strong>ing change agents. Socialentrepreneurs are similar, but they focus on public problems. Studentswill consider the role of social enteprises in improving society, and learnto develop a business plan to cre<strong>at</strong>e enduring social impact: Identifysocial impact model, plan needed activities and resources, conductmarket research and cre<strong>at</strong>e a marketing plan, build a team, prepare afinancial model, and cre<strong>at</strong>e a plan to <strong>at</strong>tract the support the missionrequires.Prerequisites: Sophomore standing.Sections01526ELS 014101 6+ Wilson, Nancy E 1.0 C-list Amer 141;Sophomore<strong>Tufts</strong> <strong>University</strong> Course Listings, Fall 201201526ELS 014101 Wilson, Nancy E 1.0 StandingELS 0193SPECIAL TOPICSSpecial Topics.Please see departmental website for specific details.Prerequisites: Permission of instructor.Sections01527ELS 019301 TBA Hodgman, John 1.0 Preq: Els 101 &Permission OfInstructorPage 87
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