Complete agenda for October 2009 Council Meeting (pdf, 1610KB)
Complete agenda for October 2009 Council Meeting (pdf, 1610KB)
Complete agenda for October 2009 Council Meeting (pdf, 1610KB)
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Northland Regional <strong>Council</strong> - 21 <strong>October</strong> <strong>2009</strong> Page 83 Item 11Regional Conference Venue<strong>Complete</strong> business case feasibility study <strong>for</strong> 500 + seat Regional ConferencevenueTimeframe: November <strong>2009</strong>Measure: : Business case report completedRegional Walks StrategyDrive the implementation on year 1 recommendations from the NorthlandWalks strategyTimeframe: Sept <strong>2009</strong> - June 2010Measure:• New walks section on northlandnz.com• Upgrade walks operatingRegional Dive TrailFinalise the regional dive trail concept and commence marketingTimeframe: Sept <strong>2009</strong> - June 2010Measure:• Industry groups in place• Funding confirmed• Marketing plan completedRegional CyclewaysProvide marketing assistance to the partners developing Northland CyclewaysTimeframe: Sept <strong>2009</strong> - June 2010Measure:• Member of council cycleway teams• <strong>Council</strong> expectations exceededSales MaterialBackgroundDespite the increased use of technology, printed sales materials remain animportant component of destination marketing. Destination Northland mustproduce contemporary material that will attract attention and demonstrate thebrand values and key attributes of NorthlandThe <strong>for</strong>mat and usability of the visitor guide rated highly in a recent survey ofconsumers and advertisers.
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