Complete agenda for October 2009 Council Meeting (pdf, 1610KB)
Complete agenda for October 2009 Council Meeting (pdf, 1610KB)
Complete agenda for October 2009 Council Meeting (pdf, 1610KB)
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Northland Regional <strong>Council</strong> - 21 <strong>October</strong> <strong>2009</strong> Page 88 Item 112011 RUGBY WORLD CUPA separate <strong>2009</strong>-2011 comprehensive visitor marketing plan <strong>for</strong> the 2011RWC has been developed . A number of key decisions are still to be made inthe next three months around the appointment of the official travel agents andteam basing which will have an impact on our plan delivery.During the <strong>2009</strong>-2010 marketing year the following items will be a priority <strong>for</strong>Destination NorthlandOfficial Travel Agents (OTA’s)ActivitiesApproximately 25 OTA's will be appointed in <strong>October</strong> <strong>2009</strong> to handle prebooked international packages <strong>for</strong> both group and FIT travel1. Work to ensure Northland has a strong OTA itinerary presence in the keymarkets identified in the plan2. Work to ensure Northland is included in all 25 OTA RWC programmes3. Invite targeted OTA's to visit Northland <strong>for</strong> product viewingMeasure:• Number of itinerary inclusions in RWC programmes• Number of OTA's visiting NorthlandMediaActivitiesProduce specific media pitch ideas <strong>for</strong> RWCMeasure: Number of media articles and audience exposureWebsiteActivitiesDevelop Northland RWC landing page linked to Northlandnz.comMeasure: Number of visits to website monthlyNorthland Rugby World Cup BrochureActivitiesDevelop Northland RWC specific brochure in partnership with visitor industryMeasure: Level of industry support and use by OTA’s
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