MCYKMYCKSPREADING LITERACYDeep in the interiors, endeavouring to raise the literacy levels is indeed a challenge.We espouse adult education and support balwadis which are non-formal education centres,apart from helping schools run by the District Authorities.. At Pethikuppam Village inGummidipoondi, we aid the local school run by the Government. Through our efforts, aScience Block in the Serampur Girls College, West Bengal, has been set up.TOWARDS SUSTAINABLE LIVELIHOODTo create sustainable employment opportunities for the youth and others, extensivetraining is being provided in various skills, particularly tailoring, running of provisionstores, bee-keeping. Every year we select a small group of farmers for training in beekeeping.They are sent specially for training in this skill to experts in Rajkot. Upon theirreturn, they impart the knowledge gained to their ilk. Bee-keeping has become quite alucrative profession in Veraval.Farmer training programmes that enable them remain in sync with the most modernagricultural practices, demonstration plots, soil testing facilities, providing quality seeds,teaching them inter-cropping – forms the spectrum of our work. This we do towards aidingfarmers attain optimum farm productivity. Tens of thousands of farmers have been trainedby our teams and many more continue to enlist with us.To aid the farmers further, we have begun a systematic programme of farm-wellrecharging, which has facilitated the irrigation process immensely.Our teams continue to act as catalysts, enabling farmers access resources that areavailable to them through various schemes launched by the Government. This process liftsthe farmers ability to earn well, given a normal monsoon.VILLAGE DEVELOPMENT SCHEMESOur endeavours to equip the village with basic amenities, such as supportinginfrastructure through better roads, check dams, drains and panchayet buildings, are ongoing.GARNERING DEVELOPMENTAL AID‘‘Assessing the unfulfilled needs of theFor the year 2000-2001 we were able to mobilise over Rs.410 lacs through variouscommunities in which we operate, discussingdevelopment programmes, apart from our own contribution. In doing so, we ensure thethese with the village Panchayats, and then trying well-being of thousands of people.to see how best we can make a difference —MAKING A DIFFERENCEis at the heart of all our community initiatives.”Today, in the villages that we operate, our involvement has made a palpable differenceMrs. Rajashree <strong>Birla</strong> — Chairpersonto the lives of its inhabitants. And as we see their transition from helplessness to selfassurance,from pain and servitude to self-reliance, from illiteracy to a craving for education,The <strong>Aditya</strong> <strong>Birla</strong> Centre for Community Initiativesand Rural Development.we experience an inner sense of fulfillment ourselves. Our commitment is unrelenting.123 28Kumbhars (Potters) at work in Gujarat. Their clay-ware adomshouses in large parts of Western India.MYCKMCYK
Environment ReportENVIRONMENTAL PROTECTION – A WAY OF LIFE AT <strong>INDIAN</strong> <strong>RAYON</strong>Indian Rayon — Green at heart. Our Carbon Black Plant.At Indian Rayon, we firmly believe in sustainable development. We deeply appreciatethe fact that the earth’s resources and its capacity to absorb pollution and regenerate arefinite. Therefore, operations at all of our units are conducted in an eco-efficient way.Naturally then, the environment dimension forms an integral part of all businessdecisions.At all of our Plants viz, the Rayon Plant at Veraval, the Insulator units at Halol andRishra, the Textile Plant at Rishra, coupled with the Carbon Black Plants at Renukoot andGummudipoondi, environment protection is a key priority. Through pursuing pollutionprevention, product stewardship and clean technologies, we endeavour to attain our goal ofsustainable development.Our Plants are ISO 14001 EMS certified. State-of-the-art Industrial Effluent TreatmentPlants are in operation at all of our locations. A major quantity of the treated effluent isrecycled to meet the diverse needs of our Plants.AIR POLLUTION CONTROL MEASURESWe make concerted efforts to ensure a dust-free atmosphere in and around our Plantat Veraval, and to see that dust does not escape into the environment. To do so steamgenerating boilers with electrostatic precipitators and bag filters have been instituted.Additionally the coal crusher house is fitted with a dust extraction system.At our carbon black plants, air pollution control measures have been embedded at thedesign stage itself. Apart from wet and dry scrubbing systems, which control the flying out ofcarbon black particles into the atmosphere, we have converted the gases released intosteam, for the generation of power. Besides using it for our captive consumption, power sogenerated is sent to the state grid station.At Jayashree Textiles, to arrest the fly ash coming out of the boiler stack, a cyclonic bagfilter in the exhaust of the coal fired boiler has been installed. A mechanical Ash Conveying29