Jackson County Program Evaluation Project Year 3, Report 1.pdf

• Project Sticker ShockProject Sticker Shock is an activity designed to help reduce sales to minors. Theactivity consists of a group of students entering local alcohol outlets and placingbright stickers on cases of alcohol that remind buyers that purchasing alcohol forminors is against the law. Thirteen students and nine adults implemented ProjectSticker Shock in April 2009. Approximately 1,500 stickers were placed in 17businesses (13 convenience stores and 4 grocery stores) in 7 Jackson Countycommunities. Project Sticker Shock was implemented again in September andOctober of 2009, involving students from Maquoketa and Bellevue High Schools.Change Perception of Consequences of Alcohol Use• Media Campaign: Public Service Announcements (PSA), Letters to the Editor,and Guest ColumnsProject staff created five PSAs that have aired on the local radio stations. TwoPSAs targeted youth at prom and graduation seasons, describing the legal andsocial consequences of alcohol use as a minor. Two PSAs targeted adults,emphasizing the legal and social consequences of providing alcohol to minors.And, one PSA targeted stores and servers that sell alcohol, outlining the legaland social consequences of selling alcohol to minors. This PSA also encouragedestablishments wanting to reduce their dram shop insurance to contact theCMCA Coordinator to arrange alcohol server training. One of the PSAs alsopromoted an upcoming town hall meeting. All PSAs encouraged people tocontact the Area Substance Abuse Council if they are concerned about their ownor others’ drinking.A community member and a prevention specialist wrote articles that werepublished in three community newspapers during Alcohol Awareness Month,addressing alcohol use and the consequences of drinking.• Stickers for Prom Flower Boxes and Graduation Cake BoxesThe coalition distributed flower box inserts to area florists with a messageencouraging students not to drink alcohol on prom night. Similarly, coalitionmembers distributed cake box stickers to local bakeries encouraging studentsnot to drink alcohol at graduation parties.Modify Policies to Ensure Consistent Enforcement• Social Host OrdinanceThe coalition began working to enact a social host ordinance in each communityand in the county. No ordinance has yet been passed but the work continues.To help raise awareness of these efforts, the coalition distributed throughout thecounty 500 tote bags stuffed with flyers about the social host ordinance, thecoalition, and an upcoming town hall meeting.• Minors in Bars Ordinance(See “Social Host Ordinance” above)Jackson County GRAA Evaluation Report 19