Jackson County Program Evaluation Project Year 3, Report 1.pdf

Logic Model – Underage DrinkingTheory of Change: Implementing multiple strategies to address underage drinking will likely delay use and use less.Problem Statement Strategy Activities OutcomesProblem But why? But why here? Short Term Intermediate Long-Term 1Too many ofJacksonCounty’syouth aredrinkingalcohol.51% ofJCSD’s 11 thgraders haveconsumed atleast onedrink in thepast 30days.*42% ofJCSD’s 11 thgraders havedriven amotor vehicleafter usingany amountof alcohol ordrugs in thepast 30days.*Social normstolerate and/orencourageunderagedrinkingBecausealcohol is easyto obtain.Parents & adults condone thebehavior (rite of passage).24% of JCSD’s 11 th gradersreport that their parents viewdrinking alcohol as not wrongat all or a little wrong.*Youth do not think drinkingalcohol is dangerous.19% of JCSD’s 11 th gradersthink that there is no risk orslight risk when drinking 3 ormore alcoholic drinks/day.*Youth report their peerscondone drinking alcohol.64% of JCSD’s 11 th gradersreport that their best friendswould feel that drinkingalcohol is not wrong at all ora little wrong.*Jackson County has a highnumber of bars and retailoutlets that sell alcohol.Jackson County has 94active liquor licenses. **Changingconsequence.Modifypolicies.Changingconsequence.Perceptionchange &IncreaseEducation.Reduceaccess.77% of JCSD’s 11 th gradersSay that alcohol is either easy overy easy to get.** 2005 Iowa Youth Survey, Jackson County Community School Districts.** State of Iowa, Alcoholic Beverages Division.Educate parentsand youth of theconsequenceswhen caughtdrinking alcohol.JCSD’s willconsistentlyenforce theirpolicy on studentscaught drinkingunderage.Develop a socialmarketingcampaigntargeted at youthon the dangers ofunderage alcoholuse.Develop a socialmarketingcampaign toreduceacceptance ofunderage alcoholuse.Offer TIPStraining to allemployees whosell alcohol.Material is writtenand publishedregardingconsequences ofunderagedrinking.Recruit keymembers.Review localprocedures.Recruit youth todevelop socialmarketingcampaign.Develop thecampaign.Recruit youth.Developcampaign.Recruit alcoholvendors toparticipate in theTIPS program.More parents andyouth know theconsequences ofunderage drinking.Develop plan toaddress deficiencies.Implement plan.Evaluate the plan.Make appropriatechanges.Implement campaign.Evaluate campaign.Modify changes asneeded.Implement campaign.Evaluate campaign.Alcohol vendorsrequire alcohol sellersand cashiers tocomplete the TIPStraining.By July 2011, 60% ofJCSD’s 11 th graders willnot have consumed anyalcohol in the past 30days.By July 2011, 90% ofJCSD’s 11 th graders willreport high or moderaterisk when drinkingalcohol.By July 2011, 90% ofJCSD’s 11 th graders willreport that their parentsview underage drinkingas very wrong or wrong.By July 2011, 60% ofJCSD’s 11 th graders willreport that their bestfriends would feel thatdrinking alcohol is verywrong or wrong.By July 2011, 75% ofalcohol vendors willhave wait staff trained inTIPS.Jackson County GRAA Evaluation Report 49