Kitesoul Magazine #12 English Edition
In this issue: Pre-event Triple S, IKA Kiteboarding World Championship, RC: Colleen Carroll, Kitefoil European Cup, Trip: RRD Cape Town, Australia, Turks & Caicos, ITW: Mikaili Sol, Julien Leleu, Patri McLaughlin in Jaws, Shape Wave: Sky Solbach, Pre-event Kite Babes, F-one Hydrofoil, Focus on products, Wave and Freestyle tutorials.
In this issue: Pre-event Triple S, IKA Kiteboarding World Championship, RC: Colleen Carroll, Kitefoil European Cup, Trip: RRD Cape Town, Australia, Turks & Caicos, ITW: Mikaili Sol, Julien Leleu, Patri McLaughlin in Jaws, Shape Wave: Sky Solbach, Pre-event Kite Babes, F-one Hydrofoil, Focus on products, Wave and Freestyle tutorials.
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of the company within the market.<br />
In the past, we have dealt<br />
with owner-run structures as<br />
well. That lead to business being<br />
run on a slightly too emotional<br />
level at times.<br />
AR_Emotions to the side. How<br />
many patent applications for<br />
Fanatic and ION are now based<br />
on your ideas?<br />
JM_I can’t perfectly answer<br />
that as there are still a few under<br />
way with Fanatic. With ION,<br />
we have submitted five applications<br />
only in the last year.<br />
AR_In what area do you still<br />
see growth potential for the<br />
market leader ION?<br />
JM_In the wind-water sports<br />
sector (windsurfing / kitesurfing)<br />
outside of Europe as well<br />
as in wakeboarding. The wakeboarding<br />
industry is particularly<br />
interesting as there are<br />
more and more wakeboarding<br />
parks popping up all across<br />
Europe and the US. With these,<br />
whole new markets are opening<br />
up. But also traditional surfing<br />
has tremendous growth potential<br />
for us internationally. The<br />
surfing industry is more than<br />
10 times the size of wind-water<br />
sports. Both, wakeboarding as<br />
well as surfing are incredibly<br />
progressive and their images<br />
fit just perfectly with what ION<br />
stands for.<br />
AR_Wetsuits are a dime a dozen.<br />
Why should a windsurfer<br />
go for an ION wetsuit and what<br />
sets ION apart from the rest?<br />
JM_Design, style, look, fit, image,<br />
taste…<br />
AR_Keyword "service"?<br />
JM_Our warehouse for Europe<br />
is in Molln / Austria and distributors<br />
have online access to<br />
available stock. Dealers - and<br />
end users respectively - receive<br />
ordered items within 24 hours.<br />
AR_Do all your harnesses get<br />
tested by professional riders?<br />
Or do you also seek the feedback<br />
of recreational riders?<br />
JM_That comes down to the<br />
harness. Professional riders<br />
test harnesses that have been<br />
specifically developed for a<br />
specific range of use. With harnesses<br />
that are designed for a<br />
wider range of use, we definitively<br />
also pay attention to the<br />
feedback of recreational riders!<br />
AR_Which harness model is<br />
your best seller?<br />
JM_No doubt, the Apex and<br />
Apex Select.<br />
AR_And why?<br />
JM_These harnesses simply<br />
has the best overall fit for<br />
the majority of end-users. The<br />
feedback from the market is<br />
confirming that over and over<br />
again.
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