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Retail Indulgence<br />
Exclusive<br />
Kenzo Totem makes<br />
Malaysian debut exclusively<br />
at be Duty Free<br />
Kenzo debuted in Malaysia with the launch of its new trio<br />
perfume collection, Totem, exclusively at be Duty Free in<br />
September <strong>2016</strong>.<br />
During the exclusive launch, customers enjoyed sleek<br />
promotions and photo-taking activities.<br />
Part of the promotion were a complimentary hologram pouch<br />
with purchase of any Kenzo Totem fragrance or Totem clutch<br />
or men's wallet and Kenzo Homme EDT 5ml with purchase of<br />
two bottles of Kenzo fragrance including at least one Kenzo<br />
Totem fragrance. Customers also took home a complimentary<br />
Polaroid picture with purchase of any Kenzo Totem fragrance.<br />
THREE SYNONYMS OF FREEDOM<br />
Kenzo chose to launch three fragrances instead of just one<br />
because it refuses to be limited to the typical perfumery<br />
'compartments'. The trio are three mighty signature fragrances<br />
which are playful yet universal and possess strong characters.<br />
Circled by a yellow elastic band, Woody Citrus is modern<br />
and sparkling, exhaling an aroma of new freshness. There is<br />
a mixture of pink grapefruit with the mildness of tea leaves.<br />
This combination is backed by an accord of woody leathery<br />
notes that add depth to this joyful scent.<br />
With its orange elastic band, Woody Floral symbolises a new<br />
energy. The Bitter Orange top note boosts up the senses,<br />
amplified by lemon blossom essence. This adds classicism<br />
and structure to this timeless, youthful and delicate fragrance.<br />
Woody Fruity wears a blue band. It evokes a modern,<br />
gourmand kind of sensuality, which is neither too smooth,<br />
nor too obvious. Pineapple opens the way with charm and a<br />
delicious gourmand touch. The cardamom heart adds subtlety<br />
and refinement. The cedar wood base accord radiates a<br />
welcoming, exhilarating warmth.<br />
THE BOTTLE: A MODERN TOTEM<br />
The totem represents a mythic animal in the form of a wooden<br />
sculpture that was venerated by traditional people in North<br />
America. It is an element for rallying. Here, the spirit is present<br />
but the form is anything but ancestral. The bottle is raw and<br />
feels good in the hand, like a modern totem. Its deep blue<br />
glass shape blends sharp angles and soft curves, like a small<br />
bomb filled with energy, ready to explode.<br />
The bottle was designed by the Japanese studio Nendo,<br />
designer of the year MAISON&OBJET in January 2015. Oki<br />
Sato, who founded the studio, is only 37 but is one of the most<br />
prolific and widely recognised designers of his generation.<br />
According to the designer, "You'll always find a bit of humor<br />
that makes the object almost friendly."<br />
*Kenzo Totem fragrances are now available at be Duty Free,<br />
International Departure, klia2<br />
38
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